Responsibility :- Overall marketing strategy for given product - Coordinate product promotion for existing/new products - Brand strategy, product & profitability study - Current product performance, need gap analysis - Segment market potential - Market research & study for entering new segments with existing & new products - Leading events as a channel at ShiprocketSkills Required :- Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process. - Deep knowledge of both plan and executing owned events - Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals. - Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign. - Applicant should have keen interest to learn and must be adaptable to work around challenging business situations. - Experience of B2B SAAS platform is preffered For Branding : - To support the brand lead in all activities related to the brand, specifically - Compilation of all brand and competitor related information - Marketing communication & product planning - Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc.Interested candidates can share or contact us on 7292068694 (ref:updazz.com)
updazz .com
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