Job Description

Overview:
About Annalect India



We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world's premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.



Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together!



This exciting role of a SFMC Analyst requires you to plan, manage and prioritise timely delivery of complex SFMC solutions for our global brands. Your expertise of salesforce would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.


Responsibilities:
Required experience of

• Experience on digital development skills and experience (landing pages, banners, etc.)
• Experience dev skills in HTML, CSS & SQL
• Experience working with mobile and web templates.
• Quick learner with the ability to adapt to new technologies and tools.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Familiarity with omni-channel marketing campaigns, including email, mobile, social, and web channels.
• Knowledge of data engineering principles and their application in campaign execution is a plus.
• Strong problem-solving skills
• Past experience in Email development
• Analytical mindset with the ability to analyze campaign performance data.
• Familiar with ad publishers (e.g. Salesforce, Engage) is a plus.
• Proven experience with modern web standards and cross-browser compatibility issues
• Photoshop, Sketch proficiency required to manipulate assets
• Exposure to JavaScript and CMS (e.g. Drupal and/or WordPress) is a plus.

Skills/Competency

• Proactively develops relationships with a wide variety of people.
• Deals comfortably with the uncertainty of change.
• Deals constructively with problems that do not have clear solutions or outcomes.
• Continually scans the environment for technology breakthroughs.
• Works with people to establish explicit performance standards.
• Is completely on top of what is going on and knows where things stand.


Qualifications:
This may be the right role for you if you have



• Minimum of 3 to 6 years in a SFMC technical role, Perform campaign build and execution on SFMC or similar platforms as per requirements.
• Take ownership of all campaign activations and ensure their successful execution.
• Execute omni-channel marketing campaigns, including email, mobile, social, and web channels.
• Analyze and tackle campaigns based on requirements, ensuring effective targeting and personalization.
• Perform meticulous quality checks before activating customer journeys.
• Troubleshoot and debug issues related to customer journeys, data, or email deliverability.
• Have knowledge of CRM platforms such as Salesforce Marketing Cloud or Braze.
• Possess a basic understanding of data engineering principles.
• Entering and tweaking HTML, CSS, custom Personalization Language (AMPScript, Liquid etc.) for proper deployment in Salesforce Marketing Cloud.
• Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients.
• Monitor campaigns to ensure deliverability and optimal performance.
• Work efficiently and optimize campaign execution on CRM platforms.
• Collaborate with cross-functional teams, including data engineering, email, content, and design teams, to ensure seamless campaign execution.
• Manage multiple tasks simultaneously and meet appropriate deadlines.