Job Description

Job Title: Digital Marketing Specialist Job Summary: As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies to drive online traffic, engagement, and conversion. You will work closely with cross-functional teams to implement campaigns across various channels, including search engine optimization, pay-per-click advertising, email marketing, social media, and content marketing. Key Responsibilities: Develop and execute digital marketing strategies to drive online traffic, engagement, and conversion Manage and optimize pay-per-click (PPC) advertising campaigns, including Google AdWords and Facebook Ads Optimize website content and landing pages for search engine optimization (SEO) Develop and execute email marketing campaigns to nurture leads and customers Manage social media channels, including creating and publishing content, and measuring performance Create and manage content marketing initiatives, including blog posts, infographics, and videos Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns and adjust strategies accordingly Collaborate with cross-functional teams, including product marketing, sales, and design, to ensure alignment of marketing initiatives with overall business objectives Stay up-to-date with digital marketing trends, tools, and best practices Qualifications: Bachelor\'s degree in Marketing, Communications, or a related field 3+ years of experience in digital marketing Proven track record of developing and executing successful digital marketing campaigns Proficiency in Google AdWords, Google Analytics, and other digital marketing tools Strong understanding of SEO, PPC, email marketing, social media, and content marketing Excellent written and verbal communication skills Strong analytical and problem-solving skills Ability to work independently and as part of a team Preferred Qualifications: Experience with marketing automation platforms such as HubSpot or Marketo Experience in B2B marketing Experience with graphic design and video editing Certifications in Google AdWords, Google Analytics, or other digital marketing tools

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