Job Description

As an SEO specialist, you'll need to:

• have an understanding of HTML, CSS, and JavaScript
• understand a company's online presence and current marketing performance
• create and implement a content strategy that will maximise brand visibility, by increasing organic and paid search traffic to a website and encouraging users to engage and take positive action
• carry out keyword research and analysis to identify valuable search terms and trends relating to your client or employer's business
• employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure optimal content ranking
• collaborate with any social and content colleagues/teams over content optimisation - drawing on user intent research to inform content strategies and to develop appropriate content
• carry out a range of SEO activities to improve a website's performance, in accordance with the content strategy - using tools and optimisation methods, such as Google Analytics, web analytics, strategic marketing, and search engine marketing (SEM), to improve organic search traffic and through paid advertising and utilising both organic and paid marketing methods
• conduct competitor analysis and monitor competitors' SEO strategies to identify ways to improve your clients' position in the marketplace
• continually monitor and refine SEO performance strategies
• look at KPIs (key performance indicators) such as organic traffic, search engine results page (SERP) rankings, brand vs non-brand keyword clicks and SEO leads - and present findings in a clear and relatable way
• conduct technical and on-page audits, checking for necessary URL structure changes, fixing broken links, correcting heading hierarchies, adding missing metadata, etc.
• write original content for webpages - tailored for the target audience
• provide SEO advice and support to clients, signposting or actioning as necessary
• employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
• develop and integrate content marketing strategies
• monitor search engine algorithms to keep up to date with changes.

Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

Schedule:

• Day shift
• Monday to Friday
• Morning shift

Experience:

• SEO: 1 year (Preferred)

Work Location: In person