Job Description

Job Overview:

We are seeking an experienced and results-driven SEO Specialist to lead our SEO efforts, focusing on improving organic search rankings, increasing website traffic, and enhancing overall search visibility. The ideal candidate will have a deep understanding of on-page optimization, content strategy, link-building, and SEO best practices. You will be responsible for ensuring our SEO strategy aligns with the latest industry guidelines and search engine algorithms.

Qualifications:

? 3+ years of SEO experience with proven success in driving organic traffic.

? Expertise in SEO tools like Ahrefs, SEMrush, Google Analytics, and Search Console.

? Strong understanding of on-page, off-page, and technical SEO best practices.

? Experience with content management systems (CMS) like WordPress and Shopify.

? Strong project management and communication skills.

Key Responsibilities:

1. On-Page Optimization:

? Conduct keyword research and optimize web pages (meta tags, headers, URLs, internal linking, etc.).

? Implement technical SEO fixes to improve page speed, mobile responsiveness, and schema markup.

? Regularly audit and refresh content to align with the latest SEO trends.

2. Post Scheduling:

? Manage content publishing schedules, ensuring SEO-optimized posts go live on time.

? Develop and maintain a content calendar aligned with SEO and marketing strategies.

? Monitor post-launch performance and adjust content based on performance data.

3. Backlink Strategy:

? Develop and execute a high-quality link-building strategy (guest posts, outreach, etc.).

? Promote content to acquire valuable backlinks and enhance domain authority.

? Monitor backlink profile, disavow toxic links, and track referral traffic growth.

Key Performance Indicators (KPIs):

? Keyword Rankings: Improve rankings for targeted keywords, focusing on top 3 positions in SERPs.

? Organic Traffic Growth: Achieve consistent month-over-month growth in organic traffic.

? CTR and Engagement: Boost click-through rates (CTR), reduce bounce rates, and increase dwell time.

? Conversion Rate: Increase the conversion rate of organic traffic.

? Referral Traffic: Increase referral traffic from high-quality backlinks.

This role is crucial for driving our website's organic growth, improving search engine rankings, and ensuring our SEO efforts lead to tangible business results.

Job Type: Full-time

Pay: ?400,000.00 - ?800,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Life insurance
• Provident Fund
• Work from home

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person