Role: SEO Specialist - IT Industry US Market Experience: 4 to 9 Years Location: Work from Home/Bangalore/India Salary: 5 Lacs to 8 INR PA Work Time: 9 am IST to 6 pm IST (Flexi Time) No of positions: 1 Educational qualification: MBA/PGDM/Engineering Industry: Digital Marketing / IT-ITES Notice Period: Immediate- 1 week What we are looking for SEO Expert with Experience in IT & Data Engineering industry USA & Canada Market:
Should have in-depth experience and knowledge to plan and implement SEO strategies that help achieve top rankings in Google search results and drive quality traffic
Should have strong expertise and understanding of SEO best practices and strategies including keyword strategy, link-building, on-page & off-page SEO, technical SEO, local SEO and content strategies
Perform keyword research to uncover new areas of opportunity and optimize existing content
Perform research and competitive analysis to identify, resolve gaps and improve content, website design and digital marketing campaigns
Implement link building strategies to build online authority
Plan and implement various SEO strategies to address issues related to: site structure, sitemap, structured data, schema, on-page search engine optimization, web-page content, link-building, index submission, web core vitals and mobile responsiveness among others
Demonstrate continuous improvement in SEO rankings for target keywords and emerging keywords.
Drive and execute digital marketing initiatives to increase organic growth, utilizing various channels such as Social Media, Email and Content marketing channels among others.
Accountable for the website and ensuring that it incorporates SEO best practices, is aesthetically designed, engaging, and provides an excellent user experiences for key personas
Ensure that information published on the website is accurate, current and easy to navigate.
Track and report on key SEO performance metrics using analytics tools (Google Analytics) and ensure continuous improvement in keyword rankings and organic traffic. Optimize SEO campaigns based on data driven analysis
Contribute to web copy, creating social media content, marketing collateral, blog posts, and newsletters.
Own & update documentation of standards, processes and decisions
Requirements
Ability to continuously improve SEO rankings for selected keywords and drive digital growth
4 to 9 years of digital marketing experience, including experience at a high growth startup.
Ability to use Google Analytics GA4 to prepare dashboards and report on key metrics & performance
Experience using SEO/SEM tools (Ahrefs, SEMRush, MoZ etc)
Experience using the WordPress platform
Great to Have
Experience in PPC and managing paid campaigns (Google Ads, Facebook, LinkedIn, etc) is an advantage
Excellent MS Excel and Research Skills
Interest or passion for latest AI and automation tools
Prior supervisory experience of hiring, managing, and coaching a small team.
You possess the ability to write persuasively, influence and communicate confidently at all levels.
About AIMLEAP- Outsource Big Data: AIMLEAP- Outsource Big Data is an ISO 9001:2015 and ISO/IEC 27001:2013 certified global technology consulting and service provider offering Digital IT, AI augmented Data Solutions, Automation and Research & Analytics Services. With automation-first approach, our services include end-to-end IT application management, Mobile app Development, Data Management, Data Mining Services, Web Data Scraping, Self-serving BI reporting solutions, Digital Marketing, and Analytics solutions. We started in 2012 and successfully delivered projects in IT & digital transformation, automation driven data solution and digital marketing for more than 500 fast-growing companies in the USA, Europe, New Zealand, Australia, Canada; and more. - An ISO 9001:2015 and ISO/IEC 27001:2013 certified - Served 700+ customers - 10+ Years of industry experience - 98% Client Retention - Global Delivery Centers in the USA, Canada, India & Australia
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