Job Description

Job RequirementsPhenom Intro:Our purpose is to help a billion people find the right job! Phenom is an AI-Powered talent experience platform that is redefining the HR tech space. We have grown into a global organization with offices in 6 countries and over 1,500 employees. As an HR tech unicorn organization, innovation and creativity is within our DNA. Come help us make every talent moment Phenomenal!Job SummaryWere on the hunt for an SEO Specialist to join our phenomenal company! This position will work in collaboration with our marketing team based in the US to support and execute our SEO Strategy, with a focus on conducting keyword research, performing search intent analysis, and assessing SEO performance, as well as creating engaging SEO content to drive organic traffic and rankings.This role involves identifying key trends, analyzing user behavior, and providing actionable insights that guide content creation and improve overall search engine performance. The ideal candidate will be to create and optimize high-quality, SEO-driven content, such as blog posts, that aligns with keyword strategies, enhances organic search visibility, and engages our target audience.What you have to do

• Perform in-depth analysis of user behavior and market trends
• Identify growing SEO trends around topics of focus and upcoming opportunities in alignment with the product marketing strategy
• Assess common user needs groups on top pages of Google SERP for defined topics of interest
• Pitch potential user needs categories for content execution, providing actionable recommendations
• Identify and analyze user groups, ranking content topics and formats, competitor content, engagement data, and performance metrics
• Provide detailed insights into audience preferences, helping refine content strategies
• Track user engagement and behavior across key landing pages and report on the performance of SEO-driven content
• Develop net new content based on SEO strategies and research, ensuring alignment with targeted keywords and user needs
• Optimize existing blog content and website pages (including keywords and meta data) to enhance organic performance and search rankings
• Coordinate with cross-functional marketing teams, including Product Marketing and Creative, to produce SEO content

Work ExperienceWhat you\'ve done

• Strong understanding of SEO and digital marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Proficiency in data analysis, user segmentation, and audience behavior patterns
• Experience in identifying and analyzing SEO trends and content performance metrics
• Detail-oriented approach to work with a commitment to transparent communication
• Ability to conduct competitor analysis and keyword gap assessments
• Deadline-driven team player with the ability to work independently and efficiently
• Strong writing, editing, and proofreading skills, with a focus on SEO
• In-depth knowledge of SEO best practices and content marketing strategies
• Ability to implement SEO techniques and execute SEO-specific content outlines
• Experience with content management systems (e.g., WordPress, Drupal, Contentful)

Job Requirements

• Ideally 3+ years of experience supporting SEO analytics and content writing
• Proficient in English
• Aggressive learner / self-starter
• Exceptional writing & editing skills, especially long-form content
• Excellent communication and time management skills
• Understanding of digital marketing and social media best practices
• Organized and able to work on a variety of projects at one time in a fast-paced environment

Bonus Skills (not required)

• Experience leveraging AI tools such as ChatGPT to enhance writing productivity
• Inbound Marketing
• Basic understanding of HTML, meta tags, and other SEO-related technical elements
• Tech or SaaS background

EducationBachelors degree in marketing, journalism, communications, PR or similarBenefitsWe want you to be your best self and to pursue your passions!

• Health and wellness benefits/programs to support holistic employee health
• Flexible hours and working schedules, as well as parental leave for new parents
• Growing organization with career pathing and development opportunities
• Tons of perks and extras in every location for all Phenoms!

Diversity, Equity, & InclusionOur commitment to diversity runs deep! Diversity is essential to building phenomenal teams, products, and customer experiences. Phenom is proud to be an equal opportunity employer taking collective action to build a more inclusive environment where every candidate and employee feels welcomed.We recognize there is more to be done. Our teams are committed to continuous improvement until these powerful ideas are ingrained in our culture for Phenom and employers everywhere!

Phenom People