Job Description

Responsible to create and implement paid search, paid social and retargeting campaigns for various types and size of businesses based on an allocated budget. You will be responsible for design and implement strategies that are aimed at generating leads, sales and ultimately maximize return on investment. Create and communicate reports that analyze the development, placement, and overall effectiveness of Paid Channels. 2+ Hands-on experience managing high performance PPC campaigns. Strong experience advertising with AdWords, Facebook and LinkedIn Google AdWords Analytics certified. Analyze, monitor, and report on lead generation performance from click through to conversion Project monthly/annual spend and performance to inform business decision-making Assist in buying and placing digital media at a global level Build and maintain positive relationships with internal teams and external agencies Lead cross-functional marketing projects where required Work with Web Designer to build landing pages and implement CRO testing strategy and provide recommendations to improve UX and customer journey Meet and exceed goals and KPIs Strong numerical reasoning and analytical capability Confident engaging with stakeholders and ability to clearly communicate technical issues Advanced knowledge of Excel, Google Data Studio, Google Analytics, Google Tag Manager, Facebook Events and Pixel Tracking Write effective direct response ad copy that sells.

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