Job Description

OverviewThe SEO Marketing Support Specialist at International Curriculum School located in Sarjapura plays a crucial role in developing and implementing effective search engine optimization and digital marketing strategies to enhance the school\'s online visibility and brand awareness. This role is vital in attracting prospective students, parents, and other stakeholders by creating engaging and relevant content while also optimizing web pages for improved search engine rankings.Key responsibilities

• Conduct keyword research and analysis to guide content and online marketing strategies.
• Implement on-page and off-page SEO best practices to improve website visibility and organic traffic.
• Experience in Google Analytics and search console
• Monitor and report on website performance, search engine rankings, and user engagement using analytics tools.
• Collaborate with cross-functional teams to develop and optimize digital marketing campaigns and content creation.
• Optimize website content, meta tags, and images for improved search engine visibility.
• Create and manage link-building strategies to enhance the school\'s backlink profile.
• Stay updated on SEO and digital marketing trends and implement best practices.
• Assist in the creation of SEO-optimized content, including blog posts, articles, and social media content.
• Respond to inquiries and comments on social media platforms and actively engage with the online community.
• Assist in the development and execution of email marketing campaigns to attract and retain students and parents.

• Bachelor\'s degree in marketing, communications, or related field.
• Having experience in education or marketing is a plus
• Proven experience in SEO and digital marketing, particularly in the education sector.
• Demonstrated knowledge of SEO best practices, keyword research, and Google Analytics.
• Proficiency in content management systems (CMS) and marketing automation tools.
• Strong understanding of social media platforms and their role in digital marketing strategies.
• Excellent written and verbal communication skills with the ability to create engaging and compelling content.
• Ability to analyze and interpret website performance metrics and translate findings into actionable strategies.
• Up-to-date with the latest trends and best practices in SEO and digital marketing.
• Experience in using SEO and keyword research tools such as SEMrush, Moz, or Ahrefs.
• Proven track record of managing successful SEO and digital marketing campaigns.
• Ability to work collaboratively in a team environment and communicate effectively with stakeholders.
• Strong project management and organizational skills with the ability to manage multiple tasks simultaneously.
• Adaptability and willingness to stay current with industry changes and developments.
• Familiarity with HTML, CSS, and website optimization techniques is a plus.

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