Job Description

Job description:

CACTUS is a remote-first organisation and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.

As the SEO Manager at CACTUS, candidate will play a pivotal role in optimizing our online presence. He/she will be responsible for on-page, off-page, and technical SEO, as well as contributing to strategic planning for organic growth and data analysis. We are looking for a proactive, analytical, and forward-thinking individual who is passionate about staying up-to-date with SEO trends and developments, whilst having a bias for action and results-driven mindset.
Job responsibilities:
International SEO:

• Optimize for international search engines, with a strong focus on Japan and Korea markets, including Google, Naver, and Bing.
• Conduct keyword research, optimize pages, and recommend the creation of new assets (web pages and blogs) to overcome language barriers.
• Analyze data and performance metrics for non-English-speaking markets to identify areas for improvement.

On-Page SEO:

• Conduct thorough keyword research and analysis to identify growth opportunities.
• Optimize website content for search engines, ensuring keyword relevance, readability, and enhanced user experience.
• Implement on-page SEO best practices, including crafting meta tags, headers, and internal linking strategies.

Off-Page SEO:

• Monitor and manage online reputation and brand mentions across digital platforms.
• Coordinate with consultants or agencies to ensure a consistent cadence for off-page SEO activities.
• Evaluate and execute curated link-building strategies to secure high-quality backlinks.

Technical SEO:

• Perform regular website audits to identify and resolve technical issues affecting SEO performance.
• Collaborate with development teams to implement technical SEO recommendations.
• Optimize website speed, mobile responsiveness, and structured data to improve search engine rankings.

Search Strategy:

• Develop and implement a cohesive organic search strategy in collaboration with cross-functional teams.
• Monitor and analyze website performance, organic traffic, and user behavior using SEO tools.
• Conduct competitor analysis and share insights to refine SEO strategies based on industry trends and competition.

SEO Trends and Education:

• Stay updated with the latest industry trends, algorithm updates, and emerging SEO technologies.
• Educate and share insights with the team, adapting strategies to align with best practices.

Advanced Optimization Techniques:

• Contribute to new-age optimization initiatives, including generative AI optimization (GEO), video optimization (e.g., YouTube), and local business listing optimizations for Google and Bing.
• Execute effective App Store Optimization (ASO) techniques to enhance visibility and downloads.

Reporting and Analytics:

• Prepare and present weekly and monthly reports with detailed data analysis and actionable insights.
• Actively participate in planning and strategy formulation with team leads.

Soft Skills and Stakeholder Management:

• Communicate findings and recommendations effectively to leadership and stakeholders.
• Build strong relationships with stakeholders, managing expectations and ensuring rigorous follow-through on deliverables.



#LI-Remote
Qualifications and prerequisites:
• Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced certifications in SEO (e.g., Google Analytics, HubSpot SEO Certification) are a plus.
• 5-7 years of proven experience in SEO with a focus on international markets, particularly Japan and Korea.
• Prior experience optimizing for search engines such as Google, Naver, and Bing is highly preferred.
• Proficient in using analytics tools like Google Analytics and Google Search Console to monitor and report on SEO performance.
• Knowledge of new-age optimization techniques, including generative AI optimizations (GEO) would be preferred.


Additional information:

CACTUS is a company powered by its inclusive community spirit. We're a melting pot of perspectives, breaking down barriers between different styles of thought to democratise access to scientific knowledge.
At CACTUS, there's opportunity for growth around every corner. You are encouraged to experiment, challenge yourself, stretch your capabilities, and take risks. If you are interested in building products that move innovation forward, then a career with us will sound like your jam. At CACTUS, you'll discover the true extent of what's possible through AI, have the autonomy to shape your career, embrace an accelerate-from-anywhere lifestyle, and make an impact.
At the heart of everything are our researchers - we help enable their success, and every move we make is about creating a positive impact in the world of science.
Together we,
Power research. Empower people.
About CACTUS:

Established in 2002, Cactus Communications (cactusglobal.com) is a leading science communication and technology company. It specializes in AI products and solutions that improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. CACTUS also offers medical communications under its brand Cactus Life Sciences. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.


Awards and recognition:
• Cactus Communications has consistently ranked among the top 20 on the global list of the Top 100 Companies for Telecommute Jobs since 2016.
• Recognised as 'Employers of the Future' two years in a row in 2023 and 2022, in a study by LeadUp Universe, Fortune India and Work Universe
• Recognised as One of India's Top 100 best Workplaces for Women by Great Place To Work in 2022
• Winner of 'Best Innovation Leveraging AI Services' at AWS AI Conclave 2022
• Recognized as one of the Best Companies for Millennials 2019 by Times Ascent and Learning & Organisation Development Roundtable
• Emerged as one of India's Top 10 Safe Workplaces for Women in a survey conducted by Rainmaker in 2019
• Ranked #1 among India's Great Mid-Size Workplaces by Great Place to Work Institute in 2017