Job Description

SEO Expert:The SEO Expert will play a key role in improving search visibility, generating leads, optimizing candidate sourcing, marketing available talent, and enhancing redeployment strategies. This role requires expertise in SEO, HubSpot, and data-driven digital marketing strategies to attract both clients and candidates while increasing online engagement.Key Responsibilities:

• Develop and implement SEO strategies to enhance lead generation, candidate mining, and redeployment efforts.
• Conduct keyword research and optimize job postings, candidate profiles, and career pages for better visibility.
• Leverage HubSpot SEO tools to create and execute content strategies that improve organic traffic and engagement.
• Optimize website structure, meta tags, schema markup, and technical SEO elements for better indexing and search ranking.
• Implement local SEO strategies to attract job seekers and employers based on geographical demand.
• Develop and manage SEO-driven landing pages to maximize conversions and improve lead generation.
• Collaborate with marketing, recruitment, and sales teams to ensure SEO best practices are applied across all digital assets.
• Utilize HubSpot's marketing automation tools to optimize workflows, lead nurturing, and content distribution.
• Analyze and report on SEO performance metrics using tools like Google Analytics, ZoomInfo and HubSpot making data-driven recommendations.
• Stay up to date with Google analytics and algorithm updates, HubSpot SEO certifications, and industry trends to refine strategies.

• 3+ years of experience in SEO (preferably in staffing, recruitment, or HR tech industries).
• HubSpot SEO and Inbound Marketing certifications preferred.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, and HubSpot SEO.
• Strong knowledge of on-page, off-page, and technical SEO best practices.
• Experience in content marketing, lead generation, and conversion rate optimization (CRO).
• Familiarity with CMS platforms (WordPress, HubSpot, etc.) and structured data markup.
• Understanding of recruitment marketing, job board optimization, and candidate remarketing strategies.
• Ability to track, measure, and optimize SEO efforts using analytics and performance data.
• Strong collaboration and communication skills to work with cross-functional teams.

Rangam Infotech