Job Description

##### Job Details:

• Job Position: SEO Expert
• Department: Marketing
• Location: Jaipur, Rajasthan
• Job Type: Full-Time (Remotely)

Overview:


The SEO Expert role at Zia Infotech is a critical position responsible for optimizing our website and online content to achieve top organic search ranking and drive qualified traffic. You'll be a technical SEO whiz with a passion for staying ahead of the curve, implementing strategic SEO initiatives to improve website visibility, and ultimately, generate leads and conversions.

Key Responsibilities:

• Conduct thorough keyword research to identify relevant search terms with high search volume and low competition.
• Develop and implement a data-driven SEO strategy aligned with overall business objectives and target audience needs.
• Analyze competitor websites and SEO strategies to identify opportunities for improvement.
• Stay up-to-date on the latest SEO trends and algorithm updates from search engines like Google.
• Perform technical SEO audits to identify and fix website issues that could be hindering search engine ranking.
• Optimize website structure, code, and content for search engines, ensuring crawlability and indexability.
• Work with developers to implement technical SEO recommendations and improve website performance.
• Monitor website health and address technical SEO issues on an ongoing basis.
• Optimize website content (title tags, meta descriptions, headings) for targeted keywords and user intent.
• Create high-quality, informative content that provides value to users and strengthens Zia Infotech's thought leadership in the industry.
• Build high-quality backlinks from relevant and authoritative websites to increase website authority and domain trust.
• Monitor and manage Zia Infotech's online reputation through link building and brand mentions.
• Utilize SEO analytics tools to track website traffic, keyword ranking, and campaign performance.
• Analyze SEO data to identify areas for improvement and optimize SEO strategies for better results.
• Generate regular reports that showcase the impact of SEO efforts on website traffic, lead generation, and overall business goals.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• 2-3 years of experience in SEO with a proven track record of success in improving website organic search ranking.
• Strong understanding of SEO best practices and ranking factors (on-page optimization, off-page optimization,technical SEO).
• Experience with SEO tools and analytics platforms (e.g., SEMrush, Ahrefs, Google Search Console).
• Excellent written and analytical skills, with the ability to translate technical SEO concepts into actionable strategies.
• A passion for staying current with SEO trends and algorithm updates.

KPIs (Key Performance Indicators):

• Improvement in website organic search ranking for targeted keywords
• Increase in website traffic from organic search
• Increase in qualified leads generated through organic traffic
• Conversion rate for organic website traffic (percentage of visitors who convert into leads or customers)
• Bounce rate and time on site for organic traffic (user engagement metrics)
• Return on investment (ROI) of SEO initiatives

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