Job Description

About the Institute of Product Leadership:

As the Indian economy evolves from outsourcing to 'product creation', organizations are looking for product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC).

IPL's programs are designed for professionals, enabling them to accelerate their careers, transform into leadership roles and internalize entrepreneurial thinking. Our participants acquire the skills to build innovation in the global context and that of emerging markets.

At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design, Strategy & Leadership with state-of-the-art consumer-grade learner experience that will separate us from the competition.

Yes, we are absolutely serious and we can't do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

Job Title: SEO Expert
Location: Bangalore (Onsite)

Job Summary: We are seeking a skilled SEO specialist to join our team. The SEO Specialist will be responsible for improving the visibility and rankings of websites on search engines, with the ultimate goal of driving organic traffic. They will perform keyword research, analyze website traffic, and implement on-page and off-page optimization techniques to improve website performance. The SEO Specialist will collaborate with cross-functional teams to develop and execute effective SEO strategies and will monitor and report on website metrics to identify areas for improvement. The ideal candidate will have a strong understanding of SEO best practices and experience using SEO tools and analytics platforms.

Key Responsibilities:

• Develop and implement SEO strategies: The SEO expert is responsible for developing and implementing effective search engine optimization strategies to improve website visibility and rankings in search engine results pages (SERPs).
• Keyword research: The SEO expert should be skilled in keyword research to identify and prioritize the most relevant and effective keywords for the website's target audience.
• On-page optimization: The SEO expert should be knowledgeable in optimizing website content, meta tags, URLs, and internal linking to improve website crawl ability and relevance for search engines.
• Off-page optimization: The SEO expert should be experienced in developing off-page optimization tactics such as link building, guest blogging, and social media optimization to improve website authority and trustworthiness.
• Technical optimization: The SEO expert should be able to identify and solve technical issues on the website that can negatively impact search engine rankings, such as site speed, mobile responsiveness, and schema markup.
• Analytics and reporting: The SEO expert should be able to monitor website traffic and rankings, analyze data using tools such as Google Analytics, and provide regular reports on SEO performance and progress.
• Stay up-to-date with SEO trends: The SEO expert should stay up-to-date with the latest SEO trends and best practices, as well as algorithm updates from search engines such as Google.
• Collaborate with other departments: The SEO expert should be able to collaborate with other departments such as content marketing, web development, and social media to ensure a holistic and integrated approach to SEO.
• Monitoring and analyzing: The SEO expert should be able to monitor & analyze competitor websites to stay ahead of industry trends and maintain a competitive edge.
• Generating regular reports: The SEO expert should be able to track website traffic, search engine rankings, and other relevant metrics.

Qualifications required for this role:

? Bachelor's degree in marketing, communications, or a related field

? Minimum 3 years of hands-on experience in SEO with a proven track record of improving website ranking and traffic

? Strong analytical and problem-solving skills

? Excellent written and verbal communication skills

? Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMRush, Ahrefs, and Moz

? Experience with HTML, CSS, and JavaScript is a plus

? Familiarity with content management systems (CMS) such as Word Press

? Ability to work independently and as part of a team.

Job Type: Full-time

Schedule:

• Day shift

Application Question(s):

• How much is your current CTC? (in LPA)
• How much is your Expected CTC? (in LPA)
• We must fill this position urgently. Can you start immediately?
• This is not a remote job. Are you willing to work from our office (Bangalore) location?
• How many years of experience do you have specifically in SEO?

Application Deadline: 20/11/2024