Job Description

Job description

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Collaborate with internal teams to create landing pages and optimize user experience

Performing ongoing keyword research including discovery and expansion of keyword opportunities

Researching and implementing content recommendations for organic SEO success

Minimum Requirements

Degree in marketing or related field.

Strong communication skills in English language

Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Proven working experience in digital marketing, optimizing landing pages, identifying target audiences and devising digital marketing campaigns.

Preferred Skills

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up - to - date knowledge of the latest trends and best practices in SEO and SEM

Job Type: Full-time

Pay: ?12,000.00 - ?18,000.00 per month

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• SEO: 1 year (Required)
• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)

Expected Start Date: 20/07/2024