Job Description

Responsibilities:

Keyword Research:

? Conduct thorough keyword research to identify relevant and high-performing

keywords for content optimization and ranking improvement.

? Optimize website content, meta tags, and other on-page elements to enhance

search engine visibility and user experience.

? Conduct regular website audits to identify and address technical SEO issues, such

as crawl errors, broken links, and site speed optimization.

? Develop and implement content strategies that align with SEO goals, ensuring

high-quality, keyword-rich content creation and optimization.

? Plan and execute effective link-building strategies to improve domain authority

and increase the website's backlink profile.

? Stay informed about industry trends and conduct competitor analysis to identify

opportunities for improvement and innovation.

? Utilize SEO tools and analytics to track, analyze, and report on key performance

indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates.

? Work closely with content creators, web developers, and other cross-functional

teams to implement SEO best practices throughout the organization.

? Keep abreast of industry changes and search engine algorithm updates to adjust

strategies accordingly.

Qualifications:

? Bachelor's degree in Marketing, Business, or a related field.

? Proven experience as an SEO Specialist with a successful track record of

improving search rankings and driving organic traffic.

? Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or similar.

? Strong understanding of search engine algorithms and ranking factors.

? Excellent analytical and problem-solving skills.

? Effective communication and collaboration skills.

Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Jadwal:

• Day shift
• Fixed shift

Tunjangan:

• Health insurance
• Provident Fund

Ability to commute/relocate:

• New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Can you go for a Face to Face Interview as all the rounds are supposed to happen Face 2 Face ?

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 2 years (Preferred)

Work Location: In person