Job Description

We are looking for a results-driven SEO Executive to manage and execute the company's search engine optimization (SEO) strategies. The ideal candidate will have a strong understanding of SEO practices, on-page and off-page optimization, and the ability to enhance the company's online presence to improve search rankings, traffic, and conversions.

Key Responsibilities:

• Keyword Research & Strategy :
• Conduct in-depth keyword research to identify the most valuable search terms for target audiences.
• Develop and implement effective SEO strategies to improve organic search rankings and traffic.
• Monitor and analyze keyword performance and adjust content and strategies accordingly.
• On-page Optimization :
• Optimize website content, meta tags, headings, and internal links to improve relevancy and ranking.
• Ensure websites are structured in a search-engine-friendly way.
• Work with the content team to integrate SEO best practices into writing, editing, and uploading content.
• Regularly audit and improve website content, HTML, and site architecture to enhance search engine rankings.
• Off-page SEO & Link Building :
• Develop and implement link-building strategies to improve domain authority.
• Manage relationships with relevant partners and websites for backlink opportunities.
• Conduct competitor backlink analysis and stay updated on the latest link-building strategies.
• Technical SEO :
• Work closely with developers to ensure that SEO technical best practices are properly implemented on the website.
• Fix issues related to crawling, indexing, mobile responsiveness, page speed, and site architecture.
• Use tools like Google Search Console to monitor site health and address issues related to SEO performance.
• SEO Reporting & Analytics :
• Track, report, and analyze website analytics and SEO performance metrics using tools such as Google Analytics, SEMrush, Ahrefs, etc.
• Provide regular performance updates and insights to management.
• Monitor key SEO KPIs such as organic traffic, search rankings, CTR, and conversions.
• Competitor Analysis :
• Conduct regular competitive research and stay updated on industry trends.
• Analyze competitors' strategies and identify opportunities for improvement.
• Content Optimization :
• Collaborate with content creators to develop SEO-friendly content that meets user intent and search demands.
• Ensure the use of target keywords in content while maintaining readability and engagement.
• Local SEO :
• Manage and optimize Google My Business profiles and ensure accurate local listings.
• Implement local SEO strategies to improve visibility in local search results.
• Stay Updated with SEO Trends :
• Keep up to date with the latest search engine algorithms, SEO trends, and tools.
• Ensure all SEO activities comply with search engine guidelines and best practices.

Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?15,000.00 per month

Schedule:

• Day shift

Work Location: In person