Job Description

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills:

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

Job Type: Full-time

Pay: ?10,525.80 - ?20,727.27 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 2 years (Preferred)

Work Location: In person

Application Deadline: 20/12/2024