Job Description

Job description

Position Overview :
As an SEO Executive, you will develop and execute SEO strategies to improve our website's organic visibility, drive qualified traffic, and increase brand awareness. You'll work closely with our digital marketing team to optimize content and ensure our brand stands out online.

Roles and Responsibilities :

• Conduct thorough keyword research and identify opportunities to optimize our product pages and blogs.
• Develop and execute effective SEO strategies aligned with our jewelry and gemstone products.
• Optimize website content, product descriptions, and metadata to improve search engine rankings.
• Ensure that all product pages and blog content are optimized for target keywords, with appropriate internal linking and technical SEO best practices.
• Collaborate with content creators to ensure high-quality, SEO-friendly content is published regularly.
• Research trending topics in the jewelry industry and suggest relevant content ideas to attract organic traffic.
• Identify and fix technical SEO issues, such as site speed, mobile optimization, and crawl errors.
• Work closely with web developers to implement schema markup, XML sitemaps, and other SEO best practices.
• Develop a strong backlink strategy and conduct outreach to build quality inbound links.
• Collaborate with other brands, blogs, and influencers in the jewelry and fashion space to secure guest post opportunities and partnerships.
• Monitor, track, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Provide insights and actionable recommendations based on data to enhance overall SEO performance.
• Regularly analyze competitors' websites and online strategies to stay ahead in the market.
• Identify trends and gaps in competitors' SEO strategies to inform our own tactics.

Requirements :

• Proven experience as an SEO Executive or similar role, preferably in the jewelry, fashion, or e-commerce industry.
• Solid understanding of SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Knowledge of HTML, CSS, and website optimization for SEO.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.

Preferred Qualifications :

• Familiarity with the latest SEO trends and algorithm updates.
• Experience with e-commerce SEO, specifically in the jewelry or fashion industry.
• Basic understanding of content marketing and its relationship with SEO.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?30,000.00 per month

Schedule:

• Day shift
• Fixed shift

Work Location: In person