Job Description

Digital Marketing

A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services online. The goal is to increase brand awareness, drive traffic to the company website, and generate leads or sales.

Here's a comprehensive overview of the role:

Key Responsibilities:

? Develop digital marketing strategies for online channels (social media, email, website,

search engines).

? Manage content creation for websites, blogs, social media, and other digital platforms.

? Analyze and report on performance using analytics tools (Google Analytics(GA4),

SEMrush, Search Console etc.) to adjust campaigns and improve results.

? SEO Optimization: Implement search engine optimization techniques to increase

organic search visibility and rankings.

? PPC Campaigns: Manage paid advertising campaigns (Google Ads, Facebook Ads,

etc.) to drive traffic and maximize ROI.

? Social Media Management: Plan and execute social media campaigns, engage with

followers, and analyze engagement metrics.

? Email Marketing: Develop email campaigns that promote products/services, maintain

customer relationships, and drive conversions.

? Collaborate with teams like design, sales, and product development to create cohesive

marketing campaigns.

Required Skills & Qualifications:

? Proven experience in digital marketing (2-3 years or more preferred).

? Knowledge of SEO, PPC, content marketing, and social media.

? Experience with Google Ads, Facebook Business Manager, and email marketing

platforms.

? Strong understanding of analytics tools and how to interpret data.

? Creative thinking and the ability to come up with fresh marketing ideas.

? Excellent communication skills (both written and verbal).

Preferred Qualifications:

? Bachelor's degree in Marketing, Communications, or a related field.

? Certification in Google Analytics, Google Ads, or HubSpot is a plus.

? Knowledge of basic design tools (e.g., Canva, Adobe Photoshop) is beneficial.

A digital marketing specialist plays a crucial role in enhancing a brand's online presence,

increasing visibility, and driving business growth.

Job Type: Full-time

Pay: ?18,000.00 - ?25,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 1 year (Preferred)
• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person