Job Description

Designation : SEO (Search Engine Optimization)

Experience : 2-7 years of relevant experience as a SEO

------------------------------------------------------------------------------------------------------------------------------------------

Essential Duties and Responsibilities :

Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

---------------------------------------------------------------------------------------------------------------------------------------

? Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

? Track, report, and analyze website analytics and PPC initiatives and campaigns

? Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

? Optimize copy and landing pages for search engine marketing

? Perform ongoing keyword discovery, expansion and optimization

? Research and implement search engine optimization recommendations

? Research and analyze competitor advertising links

? Develop and implement link building strategy

? Work with the development team to ensure SEO best practices are properly implemented on newly developed code

? Work with editorial and marketing teams to drive SEO in content creation and content programming

? Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Note :

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative, test-driven field.

Strategic thinker with the ability to translate strategies into actionable plans.

Exceptional communication and interpersonal skills.

Analytical mindset with the ability to make data-driven decisions.

Willingness to travel as needed

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?50,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 1 year (Required)
• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person