Job Summary: The SEO Executive will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. The ideal candidate will have a passion for SEO and stay up-to-date with the latest search engine algorithms and digital marketing trends. Key Responsibilities:
Perform ongoing keyword discovery, expansion, and optimization.
Develop and implement effective SEO strategies.
Conduct on-page and off-page SEO audits and identify opportunities for improvement.
Collaborate with the content team to create high-quality content optimized for search engines.
Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
Research and analyze competitor SEO strategies.
Monitor and report on SEO performance, using tools such as Google Analytics, Google Search Console, and other SEO software.
Keep abreast of SEO and integrated marketing trends and developments.
Assist in the development and execution of link-building strategies.
Optimize website content, landing pages, and paid search copy.
Implement and manage search engine marketing (SEM) campaigns.
Work with web developers and marketing teams to properly implement SEO best practices.
Qualifications:
Bachelor\xe2\x80\x99s degree in Marketing, Communications, Information Technology, or a related field.
Proven experience as an SEO Executive or similar role.
In-depth understanding of search engine algorithms and ranking methods.
Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
Familiarity with content management systems (e.g., WordPress).
Solid understanding of HTML, CSS, and JavaScript.
Excellent written and verbal communication skills.
Strong analytical and problem-solving abilities.
Ability to stay updated with the latest industry trends and algorithm updates.
Preferred Qualifications:
Experience with A/B testing and other testing metrics.
Knowledge of local SEO strategies and tools.
Certification in Google Analytics and/or other relevant certifications.