Job Description

Requirements and skills:-

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, FB.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field

Responsibilities:-

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Schedule:

• Day shift
• Morning shift

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 2 years (Preferred)
• PPC Campaign Management: 2 years (Preferred)
• Social media management: 2 years (Preferred)

Work Location: In person