Job Description

Key Responsibilities:

1)Campaign Strategy and Planning:

• Collaborate with the marketing team to understand the organization's goals and target audience.
• Develop Google Ads strategies tailored to promote animal welfare awareness, adoption, fundraising, and related initiatives.

2)Campaign Implementation:

• Create and manage Google Ads campaigns, ad groups, and ad copy.
• Ensure ad messaging aligns with the organization's mission and values.
• Implement tracking and conversion mechanisms to measure campaign effectiveness.

3)Budget Management:

• Monitor and manage the daily and monthly ad budget effectively.
• Adjust bidding strategies to maximize the impact of available resources.

4)Keyword Management:

• Conduct keyword research to identify relevant keywords related to animal welfare, rescue, and advocacy.
• Manage keyword lists and negative keywords to improve campaign relevance.

5)Ad Performance Optimization:

• Continuously A/B test ad creative's and landing pages to improve click-through rates and engagement.
• Optimize ad extensions and scheduling for better campaign performance.
• Implement and optimize remarketing campaigns to re-engage supporters.

6)Data Analysis and Reporting:

• Regularly monitor and analyze campaign performance using Google Analytics and Google Ads data.
• Generate reports summarizing key performance metrics and provide insights for improvement.

7)Quality Score Management:

• Focus on improving Quality Scores by enhancing ad relevance and landing page experience.

8)Advocacy and Outreach:

• Collaborate with the organization's advocacy and outreach teams to align advertising efforts with awareness and fundraising campaigns.

Qualifications:

• Bachelor's degree in marketing, advertising, communications, or a related field (preferred).
• Google Ads certification is highly desirable.
• Proven experience in managing successful Google Ads campaigns.
• A deep passion for animal welfare and advocacy.
• Proficiency in using Google Ads, Google Analytics, and other relevant advertising tools.
• Strong analytical skills and a data-driven approach.
• Excellent communication and collaboration skills

Job Types: Full-time, Part-time

Pay: ?10,000.00 - ?30,000.00 per month

Schedule:

• Day shift
• Evening shift

Supplemental Pay:

• Yearly bonus

Ability to commute/relocate:

• Mohali district, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Preferred)

Language:

• Hindi (Preferred)

Work Location: Remote

Expected Start Date: 01/01/2025