Job Description

Profile: SEO Executive
Experience: 1-2 Years
Location: Mohali Phase 8b

Key Responsibilities:

• On-Page SEO :
• Perform keyword research to identify target keywords for content optimization.
• Optimize meta titles, descriptions, headers, images, and URLs for SEO.
• Ensure content is SEO-friendly, integrating keywords naturally within the text.
• Conduct audits to check for technical SEO issues such as broken links, duplicate content, and page load speed.
• Improve website content by working closely with the content team.
• Off-Page SEO :
• Develop and execute link-building strategies to improve domain authority.
• Outreach to bloggers, influencers, and relevant industry websites for backlink opportunities.
• Monitor and report on the effectiveness of link-building campaigns.
• Technical SEO :
• Collaborate with the development team to ensure website structure and coding are SEO-friendly.
• Optimize website performance for speed, mobile usability, and other technical factors.
• Implement schema markup and structured data to enhance search engine visibility.
• SEO Audits and Reporting :
• Conduct regular SEO audits and provide detailed reports on site performance.
• Track keyword rankings, organic traffic, and other relevant KPIs.
• Analyze website traffic using tools such as Google Analytics, SEMrush, Ahrefs, or similar.
• Content Strategy :
• Collaborate with content creators to develop content strategies aligned with SEO goals.
• Identify high-performing content opportunities and ensure optimization for SEO.
• Competitor Analysis :
• Monitor competitors' SEO strategies and identify new opportunities to outrank them.
• Analyze trends, search algorithms, and changes in search engine behavior to adapt strategies accordingly.
• Stay Updated :
• Keep up to date with the latest SEO trends, algorithm updates, and best practices.
• Participate in SEO webinars, courses, and conferences for continuous learning.
• Collaboration :
• Work with the wider marketing team (PPC, Social Media, Content) to ensure cohesive digital strategies.
• Provide SEO recommendations for paid campaigns and content development.

Skills & Qualifications:

• Experience :
• Minimum of 1-2 years experience in SEO, preferably in a digital marketing agency or e-commerce environment.
• Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
• Understanding of HTML, CSS, and JavaScript for basic SEO implementation.

Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?25,000.00 per month

Schedule:

• Monday to Friday
• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 2 years (Preferred)
• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person