About UsHeads Up For Tails is a one-stop pet product's brand with its paw-prints across India. We design,manufacture, and customize high quality and functional pet products to improve the quality of your pet'slife and make pet parenting delightful.We were founded with the sole aim of making the lives of all pet companions better and on the strongbelief that pets are family. By offering products and services that make pets more comfortable, healthier,and happier, we hope to strengthen the bond between pet and parent.With a firm belief in safety, innovation, and empathy, we create and curate a range of relevant petproducts and services. We are constantly adding to our inventory of products and services to provideparents with a holistic pet care experience and hope to become rock solid partners in each familys petparenting journey.We have over 1200+ employees spread across the country; with 220+ in our headquarters in Gurgaon. Wehave been awarded the Brand of the Year Award three times (2017, 2019 and 2021), most recentlyawarded at Homburg Palace, Vienna. We have been certified as a Great Place to Work 2022 by Great Placeto Work Institute, India.Position SummaryThe individual in this role will create original, valuable content that appeals to both our audience and search engines. After spending extra time to conduct research, make sure to optimize the content so it can rank for specific search terms.. S/he will be a highly collaborative team player, working with multiple teams to ensure that our messaging is consistent across multiple platforms. Responsibilities

• Content Creation: Produce well-researched, engaging, and SEO-friendly content for various digital platforms, including meta-data, blog posts, articles, website pages, products, collections and social media.
• Keyword Research: Conduct keyword research to identify relevant ni and high-traffic keywords that align with our content strategy and target audience.
• Content Strategy: Collaborate with the content team to develop content strategies that align with business goals and user intent.

Minimum Qualifications, Skills and Competencies

• 2-4 years of proven experience as a SEO content writer for an E-commerce/Marketing agency
• Writing style to create interest and engagement from user
• Writing content to be grammatically flawless and present informative unique content
• Creative & imaginative skills with excellent communication skills
• The ability to independently manage multiple competing demands and to constantly re-prioritize; extremely collaborative
• An extremely high sense of urgency and ability to work in a fast-paced, ever-changing environment
• Existing portfolio of published work

What Heads Up For Tails Can Offer You: Heads Up For Tails is the single largest organized leader in the growing pet care industry in India, a market thats estimated to reach INR 5475 crores by 2025. With an omni-channel network of manufacturing, retail, e-commerce and distribution, Heads Up For Tails can offer you a dynamic and ambitious work environment where you can leverage your experiences and skills to solve exciting, complex problems. We offer you a culture that thrives on ownership and initiative, where people who are excited about taking the path less travelled will thrive and succeed.