Job Description

TL;DR VersionWho: We are looking for someone who is passionate about using SEO to create impactWhat: This role is about using SEO to drive discoverability for KraftshalaWhy: If you love marketing and want to ensure it leads to tangible impact on users and the business, this is as close to a dream role as it getsAbout us: is an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. Weve already helped thousands of students launch their sales and marketing careers in companies like Performics, Sokrati, GroupM, Nykaa, Tata Cliq, Coursera and are looking to add hundreds of thousands more in the coming decade. All while scaling with soul (more on this below)Kraftshala is backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants.What you will be doingMarketing (~75% of your time):Education is a low-trust category and claims like well give you a job in 3 hours, you will earn in lakhs in just 1 week, 100% placement guarantee are adding to the mistrust. And thus, building trust is the only way to grow in education for the longer term. That is where this role comes in. You will be helping people make decisions from a place of information and not ignorance. Your KPIs would be to improve discoverability of Kraftshala, and driving enrollments from it. This would involve:Build an SEO process with internal and external teams aimed at increasing organic search rankings and visibility for programsBuild a comprehensive SEO strategy for every quarter and drive it with a cross-functional team including product, performance marketing, content and technologyBring relevant organic leads to the website and develop and execute strategies to convert them in collaboration with other teamsDrive content growth by overseeing and being accountable for the performance and commercials of the SEO Content Writers which includes planning, outreach, hiring, training and mentoring them. This also includes managing processes for content production, optimization and distributionWork with design and video team to create necessary media and designs for each content pieces and their distributionConduct detailed keyword research and competitor analysis to identify growth opportunities for our programs and stay up-to-date with the latest SEO trendsMonitor and analyze SEO performance metrics using industry-leading tools and leverage insights and trendsFind innovative ways to use technology and drive exponential growth of content leading to business resultsTraining (~25% of your time):All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time training emerging talentResearch for Content Development: You will talk to other SEO managers from the industry to build new case studies. Youll study and experiment with new tools, platforms, etc. to keep our training programs up-to-date.Academic Operations: You will be working with the academic team in creating, evaluating, and assessing the students. You will also work with our external pool of experts to raise the benchmark on training on an ongoing basis.Training: Once you have gained enough practical exposure, you will also be working with students with varying levels of experience and exposure across programs to help them understand the concepts in a better way.To summarize:To sum up, our vision is to ensure everyone searching for content on marketing and sales careers should be able to find us. And we want to produce content that helps them make informed decisions. Our focus on adding value will eventually lead to long term business results.The learnings that you have while working on your core role and speaking to experts to find solutions will help you to make and deliver amazing lessons for our students and the skill of simplifying concepts for beginners, will in turn help you have more clarity for driving SEO. This virtuous loop will help you become a kickass marketing professional.A question wed like to address upfront is what the career trajectory looks like for someone in this role.There are 2 broad possibilities of what you could be doing 5 years from now:If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala.If you end up enjoying the core activities of the SEO function more than the training piece, youll be a growth leader within Kraftshala whos focused on helping us scale the platform. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals.These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company thats growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organization.Must-Have Skills1-3 years of experience in SEO with proven successes in scaling content leading to business resultsExperience with website analytics tools, such as Google Analytics 4, ChatGPT, SEMRush, WP-Rocket, AHREF, Yoast, Screaming Frog, and Search Console.A structured, data-driven, user-centric approach to problem-solvingHigh levels of learning agility to constantly learn and adapt to new platforms, contexts, and ideas.Ability to work independently and move with speed while asking for help where neededHigh empathy levels to work effectively with team membersRecruitment ProcessAs a small team, its imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 10 - 15 business days depending on your and our schedules. The process will be a mix of online and in-person interactions.Technical Exercise: This is a specific assessment designed to evaluate your fit for this roleSetting Expectations: This will be a call to understand your profile briefly and share the details of the rest of the selection process.Technical conversations 1 & 2: These will be conversations with someone from our Marketing / Academic team wherein you can expect to be evaluated on your assignment and other competencies needed for the job (mentioned above).Culture fit conversation: A conversation with one of our founders to ensure that there is a fit with the Kraftshala Kode.Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.LocationDelhi

Kraftshala