Company DescriptionThink about the billions of purchases that consumers make every single day around the world. Imagine trying to make sense of the trillions of data points that represent these purchases. From a family doing online shopping for household essentials to a quick run to the supermarket, Nielsen is measuring the entire consumer path to purchase.NielsenIQ (NIQ) is a multinational company working with the world's largest brands across the world to inform them of where and how their best customers are shopping. The challenge is that this is a moving target and a complex problem. With the commerce landscape shifting constantly, only NIQ has the span and caliber of data to make sense of what drives a consumer to make a purchase.
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