JOB RESPONSIBILITIES & SPECIALIZATION:
Econometric modeling team is looking for a modeling professional who has experience building market mix models. This person will be responsible for the following and may work very closely with the client daily:
# Analyze modeling dataset to understand trends and seasonality. Check data for outliers and identify data issues.
# Create media response transformations for all media variables
# Pull macroeconomics data from a website
# Compile modeling dataset
# Build market mix model from scratch, create base and channel contributions, calculate channel ROIs
# Create optimizations for what-if scenarios
# Create necessary charts (including trend and waterfall) and tables for presentations
# Build present at ion slides
# Join modeling status calls
Required experience and skills:
# At least 3 years of experience in building market mix models
# Understanding of time series regression, pooled time series regression, logistic regression, segmentation techniques
# Understanding of media and advertising variables, response curves
# Hands on knowledge of Python
Min Salary:
Max Salary:
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