Job Description

We are seeking a highly skilled and experienced Senior Specialist in Content & Digital Marketing to join our dynamic team. The ideal candidate will have 6-8 years of experience in developing and executing digital marketing strategies, with a strong focus on content creation and management. The Senior Specialist will be responsible for driving brand awareness, engagement, and lead generation through various digital channels. Roles and Responsibilities: Branding & Event Branding

• Define and implement brand messaging and positioning across all content and channels.
• Work closely with the design and events team to create event branding assets such as banners, standees, brochures, booth content, and digital promotions.

Content Development Across the Funnel

• Top-of-Funnel (TOFU): Create whitepapers, executive perspectives, research reports, thought leadership articles, and industry insights.
• Middle-of-Funnel (MOFU): Develop case studies, customer stories, product deep dives, and webinars that nurture leads.
• Bottom-of-Funnel (BOFU): Craft sales enablement content, competitor comparison guides, pitch decks, and product videos.

Sales & Marketing Collateral

• Develop high-impact sales collateral including one-pagers, product datasheets, pitch decks, and solution briefs tailored for enterprise customers.
• Translate technical cybersecurity concepts into compelling, customer-friendly messaging.

Website Content & Optimization

• Create and manage website content for product pages, landing pages, and resource hubs with a strong SEO strategy.
• Work with the digital marketing team to enhance website engagement through on-page SEO optimization, UX improvements, and content structuring.
• Regularly update and refine website messaging to align with evolving brand positioning.

Content Performance & Strategy

• Track and measure content engagement, conversion rates, and lead impact, optimizing content based on data-driven insights.
• Align content with performance marketing, demand generation, and PR efforts for maximum impact.

Qualifications: - Bachelor