Job Description

•Job Title: Senior Social Media Executive •

•Job Summary: •

The Senior Social Media Executive is responsible for leading the social media strategy to boost visibility and customer engagement. This role involves creating content, managing social media campaigns, analyzing engagement data, and collaborating with other departments to align social media efforts with overall company goals.

•Key Responsibilities: •

1. •Social Media Strategy: •

- Develop and implement comprehensive social media strategies across various platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).

- Monitor trends in social media tools, applications, channels, design, and strategy.

2. •Content Creation and Management: •

- Create engaging, high-quality content tailored to each social media platform.

- Oversee the content calendar, ensuring timely and consistent posting.

- Collaborate with the design and content teams to create visual and written content.

3. •Community Management: •

- Engage with the audience by responding to comments, messages, and mentions promptly.

- Build and nurture relationships with followers, influencers, and industry professionals.

4. •Campaign Management: •

- Plan, execute, and manage paid social media campaigns.

- Optimize campaign performance through data analysis and A/B testing.

- Track and report on campaign metrics and adjust strategies as needed.

5. •Analytics and Reporting: •

- Analyze social media performance using analytics tools.

- Provide insights and recommendations based on data to improve engagement and reach.

- Prepare monthly reports on social media performance.

6. •Collaboration: •

- Work closely with marketing, PR, and other departments to ensure brand consistency.

- Collaborate with external agencies and influencers to amplify campaigns.

•Qualifications: •

- Bachelor's degree in Marketing, Communications, or a related field.

- Minimum of 3-5 years of experience in social media management.

- Proven track record of successful social media campaigns.

- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

- Strong understanding of social media KPIs and analytics.

- Excellent written and verbal communication skills.

- Creative thinking and problem-solving abilities.

- Ability to work in a fast-paced environment and manage multiple projects

Job Type: Full-time

Pay: ?500,000.00 - ?700,000.00 per year

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 3 years (Preferred)
• total work: 5 years (Preferred)

Work Location: In person