Job Description

Job Title: Senior SEO Content WriterGrade: B1Location: Noida / Bangalore / Chennai / HyderabadCompany: Qualitest GroupDepartment: MarketingReports to: Content LeadJob Summary:We are looking for a skilled and experienced Senior SEO Content Writer to join our content team. The ideal candidate will have a strong understanding of SEO best practices and the ability to create high-quality, engaging, and optimized content that drives organic traffic. You will collaborate with various teams to ensure content is aligned with business objectives and resonates with our target audience.Key Responsibilities:Content Creation: Write, edit, and optimize content for various platforms, including blogs, websites, social media, and email campaigns.SEO Optimization: Utilize SEO tools and techniques to enhance content visibility and drive organic traffic. This includes keyword research, on-page optimization, meta descriptions, and headline crafting.Content Strategy: Contribute to the development and execution of the content strategy, ensuring all content aligns with the brand voice and marketing objectives.Research: Stay updated on industry trends, competitor content, and emerging SEO practices to ensure content remains relevant and competitive.Collaboration: Work closely with marketing, product, and design teams to ensure content supports overall business goals and campaigns.Content Audits: Regularly audit existing content to ensure optimization and make improvements where necessary.Analytics: Monitor and report on content performance, making data-driven decisions to improve engagement and SEO rankings.Mentoring: Provide guidance and support to junior content writers, ensuring consistency in quality and SEO practices.Requirements:Experience: 5-7 years of experience in content writing with a focus on SEO. Experience in a similar senior role is preferred.Education: Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.Skills:Strong understanding of SEO best practices and content optimization techniques.Excellent writing, editing, and proofreading skills.Proficiency in using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).Ability to create engaging, informative, and persuasive content.Strong research skills and the ability to understand and target specific audiences.Excellent organizational and time-management skills.Strong analytical skills with the ability to interpret data and make recommendations.Ability to work independently and as part of a team.Certifications: SEO or content marketing certifications are a plus.What We Offer:Competitive salary and benefits package.Opportunity to work in a dynamic and growing team.Professional development opportunities.Flexible work environment.3 must havesContent writing 4/5SEO 4/5Content strategy and Audit 3/5

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