Job Description

Careers that Change Lives The Senior Product Specialist is responsible for downstream marketing of CRDN portfolio across India. This specialist is required to conceive marketing initiatives and work with regional sales team to ensure execution. The individual in addition to the regular marketing initiatives would also be expected to support market development i nitiatives. The role would provide exposure to the pan Indian healthcare setup along with the opportunity to work closely with marketers across the globe. Portfolio : Therapy Delivery Products -CRDN A Day in the Life Develop comprehensive marketing plans including competitive strategy, pricing strategy, sales/revenue forecasts, inventory management and brand communication initiatives. Support the marketing strategy through setting appropriate budgets, goals and metrics. Partner with global leads to develop local marketing strategies & strategic plans for the region Inventory planning including quarterly and yearly forecast and minimizing obsolescence Conduct primary/secondary research, obtain market intelligence on competitive pricing and product positioning Develop, implement, and execute marketing strategies to launch new products & technologies including clinical messaging, physician engagement, effective pricing & sales engagement. Coordinate patient centric initiatives such as digital advertising, mass media publications, and strategies to achieve awareness and therapy adoption Develop and execute strategic launch plans and set 3-5-year growth targets Foster positive relationships with key opinion leaders, industry luminaries, and other partners to support therapy acceptance, therapy expansion, and safe and effective use of Medtronic CRM products. Collaborate with a wide variety of internal stakeholders across legal, regulatory, clinical, PR and R&D to drive alignment and smooth execution of marketing strategies. Spend significant time on the field with sales personnel and customers to understand their perspective and ideas. Stay at the fore front of changing market dynamics and customer needs and preferences. Represent the customer during internal meetings and represent the company at advisory boards and medical congresses. Must Have: Minimum Requirements . Bachelors degree required, MBA preferred . Minimum of 7 to 10 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience Nice to Have . Comfortable with handling data, MS Excel and MS PowerPoint . Comfortable to deliver presentations/talks to large audience in both online and offline format . Communication skills both written and verbal would be important . Self-starter, proven track record delivering business results through meticulous planning, and execution. . Customer centricity, team orientation, ability to prioritise would be critical for the success of the role

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