Job Title: Senior Product ManagerFunction: India BusinessManagers Job Title: MPD HeadJob Grade: G9BEducational Qualification: B.Pharm/M.Pharm + MBAExperience: 6-10 yearsTherapy Exposure: Cardio-Diabetes (Preferred) Job Summary:The Senior Product Manager is responsible for the strategic and operational plans that optimize profitability, market share, and revenue growth for the brand portfolio in the short and long term. This role involves leading various assignments and providing guidance to the Product Management team to achieve overall business goals. The Senior Product Manager collaborates with cross-functional teams, leverages market intelligence, and ensures effective implementation of marketing strategies. They also manage the Product Life Cycle (PLC) of Brands. Areas Of Responsibility:
Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals
Development of marketing and promotional plans for products to support the end consumers need
Ensuring marketing strategy implementation through sales force connect
Market intelligence through primary research and customer connect
Collaboration with internal & external media to ensure the proper execution of strategies
Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.
Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
Skill Sets of Product Management in Pharmaceutical Industry
Product Knowledge
Creativity & Analytical Skills
Communication & Good Presentation Skills
Market research & intelligence to tap competitor analysis
Ability to work with cross-functional teams
Growth mindset & Outcome oriented
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