Job Description

JOB DESCRIPTION The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates and supervisors. Senior Process Manager Roles and responsibilities: Work with the client and account team to understand the client\'s business objectives and advertising strategy to develop media plans and campaigns. Make decisions on the best form of media for specific clients and campaigns. Carrying out qualitative and quantitative research into audience needs, preferences and behavior. Execute media buying across various digital advertising platforms - Google ads, Facebook Ads, LinkedIn, Instagram etc. Monitor and maintain campaign budgets, pacing and bid adjustments and proactively advocate for campaign adjustments based on performance trends. Pushing audiences to demand gen buying/execution platforms with SF Audience Studio - the entire display advertising ecosystem and create campaigns ad platforms. Building reports based on display ads from Facebook, Google and other channels to share results with broader team to assist with campaign strategy, web journey optimization and other marketing channel execution. Analyze and report on campaigns, leads, revenue, and ROI. Technical and Functional Skills: Bachelor\'s degree in Marketing, Advertising, Communications, Engineering or a relevant field. 4-10 years of experience as a Media buyer or a similar job in marketing department/Media agency managing performance campaigns. Strong knowledge of Google Campaign Manager, Facebook Business Account. Strong understanding of bidding techniques - Autobid, CPC, CPM etc. Familiar with A/B and Multivariate testing. Excellent communication skills with ability to translate complexity into creative campaigns. Expert understanding the leading mobile and web analytics tools, marketing automation software and advertising technology in general. Good to have hands on Salesforce Advertising Studio, DMP, CDP. ABOUT THE TEAM eClerx provides critical business operations services to over fifty global Fortune 500 clients, including some of the world\'s leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software, and high-tech. Incorporated in 2000, eClerx is one of India\'s leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 9,500-plus people across its global sites in the US, UK, India, Italy, Germany, Singapore, Thailand. eClerx Digital is the trusted partner of choice to the world\'s largest global brands for creative production, eCommerce/web operations, and analytics & insight services. We improve profitability for their digital businesses. Using the Follow the Sun delivery model, our team of 3,000+ full-time digital delivery employees - at our five productions hubs in Mumbai, Pune, Chandigarh, Verona, and Phuket - applies deep digital expertise to support the most demanding global clients effectively. eClerx Digital\'s innovative delivery model drives the \'metrics that matter\' for our clients: improved acquisition, conversion and retention, and overall lifetime value of your customer 24/7/365.

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