Job Description

About Masai School: Masai is an outcome driven career school. Our mission is to skill India\xe2\x80\x99s untapped & underutilised talent, and to train them for some of the most in-demand jobs in the world. We are introducing a new model of higher education in which we, Masai, invest in our students\xe2\x80\x99 future and success. As India\xe2\x80\x99s fastest growing career institute, Masai has one goal: unlocking the human potential of India by making our education system outcome-driven. : We are seeking a Senior Performance Marketing Professional to join our team. The ideal candidate will have a proven track record in developing and executing growth strategies, with a strong focus on performance marketing. This role will be responsible for driving customer acquisition, engagement, and retention through various digital marketing channels. Key Responsibilities:

• Develop and implement performance marketing strategies across various channels such as SEM, SEO, PPC, social media advertising, ABM, and email marketing.
• Stay abreast of the latest developments in the generative AI space, especially as it pertains to SEO, and leverage this knowledge to drive innovative marketing strategies.
• Onboard and work with external agencies to manage and optimise paid digital marketing campaigns to maximise ROI.
• Analyse campaign performance data and provide actionable insights to improve performance.
• Collaborate with cross-functional teams to align on marketing strategies and optimise customer journeys.
• Stay up-to-date with the latest trends and changes in performance marketing and competitor activities.

Qualifications:

• Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
• Proven experience in managing and optimising PPC campaigns across Google AdWords, and social media platforms.
• Strong knowledge of the generative AI space, particularly its applications and implications for SEO.
• Strong analytical skills with the ability to analyse data, identify trends, and make data-driven decisions.
• Excellent communication and presentation skills.
• Proficiency in using marketing software and tools such as Google Analytics, CRM systems, and content management systems.

Why Join Us? At Masai School, we are committed to fostering a diverse and inclusive environment. We offer a competitive salary and the opportunity to work with a dynamic team on an exciting mission. Job Type: Full-time Salary: 9200,000.00 - 9300,000.00 per month Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 5 years (Preferred)
• Performance marketing: 5 years (Preferred)