Job Description

Senior Performance Marketing Executive ABOUT THE ROLE Position : Senior Performance Marketing Executive Place : Delhi About us Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good. The Culture We Proudly Offer More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like \'6 days of paid leave for all menstruating employees\'; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of \'D&I Ke Gunde\' who are trained to help us challenge our biases and create a more inclusive workplace. Don\'t just take our word for it - in 2022, ON PURPOSE won \'Best Culture of the Year\', \'Best Diversity and Inclusion Champion of the Year\' and Best \'PR Team of the Year\' at Campaign India\'s PR Awards. We\'ve only just begun and would love to have you part of our growing tribe of people committed to social change. Your Roles and Responsibilities Execute effective digital advertising campaigns on platforms such as Facebook and Google Ads. Monitor and optimize campaign performance, ensuring maximum ROI and meeting predefined goals and KPIs. Conduct thorough audience targeting, ad creation, and performance analysis to drive continuous improvement. Identifying and testing new channels to continue to meet or exceed established critical metrics. Working closely with the team to share funnel conversion improvement ideas, feedback & present results. Be actively involved in SEO efforts to improve organic search rankings and increase website visibility. Conduct keyword research, analyze website performance, and recommend on-page and off-page optimizations. Stay up to date with the latest SEO trends, algorithm changes, and best practices. Monitor website performance using analytics tools and provide insights to drive continuous optimization. How We\'d Expect You To Split Your Time Very thoughtfully. But here\'s an indicative split as a guide: Campaign planning & execution: 40% New Business Development: 40% Client Relationship Management: 20% What You\'ll Need (must haves for the role) 3-5 years of experience across digital media and performance marketing and strong understanding of digital marketing. Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, social media, programmatic, and other digital channels. Proficient in Advanced MS Excel, well equipped with VlookUp, Pivot, etc. Exceptional ROI-tracking skills, excellent skills in working with cross-functional teams, agencies, and work within desired TATs. Exceptional organizational skills, with strong attention to detail. Excellent verbal, written, and presentation skills. Ability to multi-task and balance multiple projects with many small moving parts in a fast-paced environment within deadlines. Ability to identify issues and recommend appropriate solutions. Aware of the latest digital media tool and technology. A growth mindset to adapt to new projects with swiftness and effectiveness. What Would Be Nice to Have Master\'s degree in Marketing or related field Experience managing large account portfolios Ability to integrate social media into PR plans Freshly brewed coffee-making skills. But don\'t worry, we won\'t judge you for it. What You Can Expect From Us A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organization. An investment in growth and learning: We\'re bringing the best of communication techniques to solve some of India\'s most troubling social issues. You\'ll learn and grow with us. A space to make your own : if you have the talent, ambition and willingness to learn, you\'ll most definitely find your own space in communications that you can own and hone. ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. Industry Recognition Fastest Growing Consultancy in India - Provoke Media, 2023 Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2023 Mid-Size Agency of the Year - Agency Reporter, 2022 Best Culture of the Year - Campaign India, 2022 Best Diversity & Inclusion of the Year - Campaign India, 2022 PR Team of the Year - Campaign India, 2022, 2021, 2020 & 2019 Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020 Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020 Diversity Campaign Winner - Women Leading Change, Campaign India 2022 Best Organisation for Women\'s Empowerment - Women Achievers Summit, 2022 & 2021 Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019 PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018 Media Handles Website: http://www.onpurposeconsulting.in/ Instagram: https://www.instagram.com/onpurposecomms/ LinkedIn: https://www.linkedin.com/company/on-purpose-comms/ Twitter: https://twitter.com/onpurposecomms Interested folks may drop in their resume on [HIDDEN TEXT]

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