Job Description

Senior Paid Search SpecialistLocation: Bangalore, IndiaType: Full-timeAbout the Role :At Viral Internet Brands, we are redefining performance marketing for e-commerce brands owned by our French parent company. As a Senior Paid Search Specialist, you will be at the forefront of crafting and executing data-driven advertising strategies, ensuring maximum ROI and sustainable growth across Google Ads and Bing Ads platforms.This is a senior-level role requiring extensive hands-on experience, strategic thinking, and a results-oriented mindset. You'll collaborate with cross-functional teams to refine every aspect of the paid search funnel, leveraging advanced tools and analytics to deliver exceptional outcomes.Key Responsibilities :Campaign Design & Execution :- Architect and manage high-budget PPC campaigns on Google Ads and Bing Ads to achieve ambitious performance goals (ROAS, CPA, CAC).- Implement precise audience segmentation and targeting to enhance relevance and conversion rates.Data-Driven Optimization :- Utilize tools like Google Analytics, Google Ads Editor, Data Studio, and Tableau to monitor performance metrics and identify optimization opportunities.- Adjust bidding strategies using automated rules, scripts, and AI-based tools like Optmyzr or SA360.- Conduct multi-channel attribution analysis to allocate budgets effectively and uncover untapped growth opportunities.Advanced Testing & Experimentation :- Run A/B and multivariate tests on ad copy, landing pages, and audience targeting to identify high-performing elements.- Experiment with Smart Bidding strategies (e.g., Target ROAS, Maximize Conversions) and manual adjustments for maximum efficiency.Collaboration & Strategy Alignment :- Work closely with the analytics team to define KPIs and actionable insights for campaign performance.- Align with content and creative teams to develop compelling ad assets that resonate with the target audience.- Maintain seamless communication with our headquarters in France to align campaigns with overall brand objectives.Reporting & Insights :- Build and present in-depth performance dashboards using Google Data Studio or Power BI.- Deliver actionable insights and strategic recommendations to stakeholders, focusing on continuous improvement and scalability.Qualifications & Skills :Experience :- Minimum 5 years of hands-on experience managing high-budget PPC campaigns, ideally for e-commerce or DTC brands.- Proven track record of scaling campaigns while optimizing ROI metrics like ROAS and CPA.Technical Expertise :- Advanced proficiency in Google Ads, Bing Ads, Google Analytics, and reporting tools like Google Data Studio, Tableau, or Power BI.- Experience with campaign automation and tools such as Optmyzr, Search Ads 360 (SA360), or Kenshoo (Skai).- Strong understanding of tracking, tagging, and conversion attribution using tools like Google Tag Manager and UTM parameters.Analytical Mindset :- Exceptional skills in interpreting data and translating insights into actionable strategies.- Experience with advanced attribution models, including multi-touch and time-decay attribution.Creative Problem-Solving :- Ability to craft innovative ad strategies and compelling copy that drive conversions.Collaboration & Communication :- Strong communication skills to work effectively with cross-functional teams and stakeholders across geographies.- Proactive approach to knowledge sharing and mentoring junior team members.Compensation & Benefits :- Salary: 5,00,000 - 8,00,000 per year (fixed) + performance-based bonuses and incentives.- Opportunity to work on international e-commerce brands and be part of a global success story.- Access to professional training and certifications (e.g., Google Ads certifications).- Flexible working hours and a collaborative, innovative work culture. (ref:updazz.com)

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