Job Description

Senior Marketing SpecialistDo you love collaborating with cross functional teams to solve complex problems and deliver innovative Marketing solutions?Would you like to develop & execute innovative marketing programs?About our TeamElsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and supports a more personalized and localized healthcare education experience. The education team works primarily with Academic institutesAbout the RoleYou will be part our Health Sciences India Marketing team driving marketing tactics for education segment. You will play a key role in developing and executing marketing strategies to drive awareness, engagement, and revenue growth for a range of print and e-solutions. You will leverage innovative marketing tactics, both online and offline to drive the business objectives and customer engagement.ResponsibilitiesDesigning, developing and executing marketing programs for various print books and e-solutions in alignment with business objectives ensuring quality deliveryWorking with sales, demand generation and customer engagement teams to execute marketing plans focused on product promotion, channel and end-user engagement in medical education marketsManage end-to-end campaign execution, including planning, budgeting, creative development, implementation, and analysis. Involves developing marketing collateral, such as brochures, presentations, and sales materials.Developing innovative marketing tactics to build preference for education books
and e-solutions amongst academic institutes, students and faculty membersCreating successful and result oriented customer engagement journey for e-education
solutions to enable demand, usage and product value propositionConduct and participate in various events, conferences and meetings to drive adoptions of our products, generate leads and push stock liquidationDrive trade relationships, and engagement through strategic partnerships and effective marketing tactics.Building personas and collaborating with cross-functional teams to create compelling marketing campaigns that resonate with target audiences.Utilize market research and customer insights to identify opportunities and optimize marketing efforts.Gather voice of customers, create value stories and building product advocacyStrategizing digital marketing efforts to align with set objectives and goalsTracking the progress of the activity calendar, measure the effectiveness of every activity and reporting to different stakeholders.RequirementsHave hands-on experience in managing high impact marketing campaigns and driving results in collaboration with sales and product teamsBe familiar of higher education ecosystem with 8-10 years of marketing experience, preferably in medical technology, healthcare, education or publishing industry.Be a great problem solver, resolving problems using existing solutions with data
driven and insightful point of viewHave experience in developing and delivering value-based marketing programs on product, customer, channel, brand, competition tracking, on ground activation initiativesExcellent communication skills and creative thinking with a strategic mindsetWork in a way that works for youWe promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productiveWorking for youWe know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:Comprehensive Health Insurance: Covers you, your immediate family, and parents.Enhanced Health Insurance Options: Competitive rates negotiated by the company.Group Life Insurance: Ensuring financial security for your loved ones.Group Accident Insurance: Extra protection for accidental death and permanent disablement.Flexible Working Arrangement: Achieve a harmonious work-life balance.Employee Assistance Program: Access support for personal and work-related challenges.Medical Screening: Your well-being is a top priority.Modern Family Benefits: Maternity, paternity, and adoption support.Long-Service Awards: Recognizing dedication and commitment.New Baby Gift: Celebrating the joy of parenthood.Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates.Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.Free Transport pick up and drop from the home -office - home (applies in Chennai)About the BusinessA global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the worlds grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: , or please contact 1-855-833-5120.Please read our .

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