Senior Marketing Manager Newton
Year India, India
Job Description
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DESCRIPTION
Scale Your Apple Search Ads Campaigns with Newton: The performance-focused Apple Search Ads management platform powered by data intelligence and in-depth expertise to deliver business growth. Newton is designed to target and optimize your Apple Search Ads user acquisition campaign for bottom-of-funnel campaign goals, such as app installs, user activation, product purchases, and more. Utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, Newton helps brands enhance visibility and expand their market share on iOS. Achieve impressive ROI and acquire new users while driving substantial business growth through effective mobile advertising efforts. We're looking for a highly experienced B2B marketing expert to join Appnexts Marketing team and lead our Newton marketing initiatives. If you are passionate about marketing, excel in creative thinking, and execute marketing programs flawlessly while supporting sales and product teams, your place is with us! Responsibilities:
- Plan and execute comprehensive marketing strategies that align with the company's goals and objectives in the various regions.
- Develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation.
- Develop compelling collateral and sales tools for our offering
- Plan and deliver highly effective marketing programs to support business needs, such as digital marketing and lead-gen campaigns, social media campaigns, events, and trade shows
- Measure and analyze the effectiveness of the marketing activities
- Monitor market trends, customer needs, and competitor activities to drive marketing initiatives.
- Work closely with the R&D and product teams and gain a deep understanding of the products
- Collaborate with Corporate marketing teams and other business units
REQUIREMENTS
- At least 5 years experience in a marketing role in the AdTech/MarTech/SAAS industry
- Strategic thinker with the ability to build and execute an entire marketing plan
- Fluent in English with excellent written and verbal communication skills
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines
- Creative thinker with a keen eye for details
- Action-oriented, with a proactive approach and strong project management skills
- Up-to-date with the latest trends and best practices in digital marketing and measurement
- BA/BS degree
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Job Detail
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Job IdJD3323148
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationIndia, India
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EducationNot mentioned
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ExperienceYear