Senior Marketing Manager

Year    Ernakulam, Kerala, India

Job Description


Payzana is a leading fintech app in Botswana, offering peer-to-peer payments, retail transactions, and a variety of digital financial services. We are seeking a dynamic Marketing Head to spearhead our marketing initiatives, expand market presence, and drive growth across the region.Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy tailored to the fintech landscape in Botswana, with a future focus on India.
  • Lead all aspects of digital marketing, branding, and customer acquisition efforts.
  • Collaborate with cross-functional teams, including product, sales, and tech, to ensure consistent branding and messaging.
  • Utilize data analytics to track marketing performance, optimize campaigns, and ensure a high return on investment (ROI).
  • Build and lead a marketing team to support growth efforts across multiple regions.
Requirements
  • Proven experience in a marketing leadership role, preferably within the fintech or digital payments industry.
  • Expertise in digital marketing tools and platforms such as Google Ads, Facebook Ads, and marketing automation systems.
  • Strong proficiency with data analytics platforms (e.g., Google Analytics, Mixpanel) to measure performance and drive success.
  • Demonstrated ability to lead, inspire teams, and work collaboratively across departments.
  • Excellent communication and negotiation skills.
Preferred Qualifications:
  • Previous experience in marketing fintech products, particularly in emerging markets like Africa or Asia.
  • Familiarity with programmatic advertising, AI-driven marketing tools, and customer journey mapping.
Benefits
  • Competitive Compensation: We offer a comprehensive salary and benefits package designed to attract and reward top-tier talent.
  • Leadership Opportunity: Lead marketing efforts for a rapidly expanding fintech company across multiple regions, driving impactful growth.
  • Global Exposure: Begin your role with an exciting international experience in Botswana, followed by a long-term position in Kochi, India.

Remitap Fintech Solutions Pvt Ltd

Beware of fraud agents! do not pay money to get a job

MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Related Jobs

Job Detail

  • Job Id
    JD3463537
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Ernakulam, Kerala, India
  • Education
    Not mentioned
  • Experience
    Year