Job Description

: Senior Marketing Manager (Multidisciplinary Expertise)Location: Indore, Madhya Pradesh, IndiaWork from office/Onsite.Position Overview :We are seeking a highly skilled and versatile Senior Marketing Manager with expertise across multiple facets of marketing, including media buying, social media management, and cold email campaigns. This role is designed for a creative and data-driven leader who can strategize, execute, and optimize integrated marketing campaigns to drive brand growth and revenue. The ideal candidate is a marketing generalist with a proven ability to manage teams and execute on diverse strategies in a fast-paced environment.Key Responsibilities :1. Marketing Strategy & Execution- Develop and implement comprehensive marketing strategies across media buying, social media, and cold email outreach.- Align marketing initiatives with business goals, ensuring consistent messaging and brand positioning.- Lead campaign planning, execution, and optimization across all channels.2. Media Buying- Manage and optimize paid media campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to maximize ROI.- Conduct market research to identify target audiences and craft compelling ad creatives.- Monitor and analyze ad performance, adjusting strategies to improve outcomes.3. Social Media Management- Oversee social media strategy and content planning, ensuring brand consistency and audience engagement.- Leverage analytics to refine content strategies and grow follower bases.- Collaborate with the creative team to produce high-quality content for organic and paid social campaigns.4. Cold Email Campaigns- Design, execute, and manage cold email outreach campaigns to generate leads and drive conversions.- Develop personalized messaging strategies to target various audience segments.- Utilize tools and platforms to track campaign performance and optimize open and response rates.5. Team Leadership & Collaboration- Lead and mentor a multidisciplinary marketing team, fostering collaboration and creativity.- Work closely with Sales, Product, and Design teams to ensure cohesive campaigns and messaging.- Stay informed on industry trends, tools, and best practices to keep the team ahead of the curve.6. Performance Analytics & Reporting- Track, measure, and report on campaign performance across all marketing channels.- Use data-driven insights to refine strategies and optimize results.- Present findings and recommendations to senior leadership.Qualifications :Experience :- Minimum 5-7 years of marketing experience, with at least 3 years in a senior marketing role.- Proven success in managing multi-channel campaigns, including media buying, social media, and cold email outreach.- Experience in SaaS, startups, or technology sectors is highly preferred.Skills :- Strong leadership and project management skills.- Proficiency in media buying platforms (Google Ads, Facebook Ads, etc.) and social media management tools.- Expertise in email marketing platforms (e.g., HubSpot, Mailchimp, Apollo, or Outreach).- Analytical mindset with the ability to interpret data and apply insights to campaigns.- Exceptional written and verbal communication skills.Knowledge :- Deep understanding of marketing funnels, audience segmentation, and campaign optimization.- Familiarity with emerging marketing trends and technologies.- Strong grasp of branding principles and how to apply them across channels.Key Competencies :- Strategic Thinker- Results-Oriented- Data-Driven Decision Maker- Strong Multitasking Abilities- Excellent Leadership and Team ManagementWhat We Offer :- Competitive salary and performance-based incentives.- Opportunities for professional growth and leadership development.- A creative and collaborative work environment.- Access to cutting-edge tools and resources to drive success.Location : This is an on-site role based in Indore, India.Application Process : Interested candidates should send their resume and a portfolio of previous campaigns or marketing achievements to [Insert Application Email]. (ref:updazz.com)

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