Konnect Insights, powered by Prudence Analytics and Software Solutions Pvt. Ltd. is a leading SaaS provider of analytics data platform to result-oriented brands and businesses who seek smarter, faster, and more informed answers to their most essential questions. Built on various technologies such Big-Data, Machine Learning, Strong front end technologies, Konnect Insights is the most preferred customer-centric software by many top brands across various sectors like Banking, Finance, Automobiles, Telecom, Entertainment, IT, Pharma, QSR, Healthcare and many more. Some of the global brands using Konnect Insights are Zee, Air India, Zomato, Motilal Oswal, Oppo, Volkswagen, McDonalds, Delhi Airport and many more. To learn more please visit https://konnectinsights.com/ Position overview: We are seeking a highly motivated marketing professional with a strong background in digital marketing. As an integral part of our team, you will be responsible for developing and executing impactful marketing strategies across various digital channels. Your expertise in account-based marketing (ABM), email marketing, performance marketing, social media marketing, content marketing, events, and analytics will be critical in driving our marketing initiatives and achieving tangible results. Join us to make a lasting impact and contribute to our continued growth. Responsibilities: \xc2\xb7 Plan, create, and optimize high-converting email marketing campaigns, including content creation, segmentation, scheduling, and performance tracking \xc2\xb7 Develop and execute result-oriented account-based marketing (ABM) strategies, including targeted email campaigns, to engage key accounts and drive revenue growth \xc2\xb7 Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists \xc2\xb7 Manage the CRM tool and keep track of the leads life cycle and ensure the database is up to date and all necessary fields are populated in liaison with Sales and SDRs \xc2\xb7 Implement performance marketing strategies, utilizing paid search, display advertising, and retargeting campaigns to increase website traffic, generate leads, and drive conversions \xc2\xb7 Manage and grow social media channels, develop effective strategies, and create engaging content to enhance brand awareness, drive engagement, and capture leads \xc2\xb7 Knowledgeable of content marketing and inbound marketing to generate more qualified leads \xc2\xb7 Collaborate with external agencies and vendors, leveraging their expertise to enhance marketing initiatives and achieve desired outcomes \xc2\xb7 Coordinate marketing events and trade shows, overseeing all aspects from planning to follow-up, to maximize brand exposure and generate leads \xc2\xb7 Analyze data, generate reports, and provide insights to optimize campaigns and drive marketing performance \xc2\xb7 Work closely with cross-functional teams, aligning marketing efforts with business objectives and collaborating on campaign development and execution Qualifications: \xc2\xb7 4+ years of experience in B2B marketing primarily covering ABM, email marketing along with strong understanding performance marketing, social media and content marketing, and events \xc2\xb7 Strong written and verbal communication skills, with the ability to craft compelling content and engage target audiences effectively. \xc2\xb7 Proficiency in marketing tools, CRM systems, social media management, and web analytics. \xc2\xb7 In-depth understanding of digital marketing best practices and emerging trends. \xc2\xb7 Analytical mindset, ability to interpret data, and make data-driven recommendations. \xc2\xb7 Exceptional organizational skills, attention to detail, and ability to manage multiple projects. \xc2\xb7 Good people management skills and ability to get work done positively. \xc2\xb7 Self-motivated, proactive, and able to work independently and collaboratively. \xc2\xb7 Experience in liaising with external agencies and vendors, displaying strong interpersonal and negotiation skills. \xc2\xb7 Strong work ethic, professional demeanour, and passion for staying up-to-date with industry developments. Job Type: Full-time Pay: \xe2\x82\xb9300,000.00 - \xe2\x82\xb9600,000.00 per month Benefits:

• Health insurance

Schedule:

• Day shift
• Monday to Friday

Education:

• Bachelor\'s (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person