Job Description

:What You\'ll DoWe are looking for a passionate marketing communications manager to join Avalara\'s Product Marketing team. As our Product Marketing Manager in Pune, Maharashtra, India, you will be part of a team focused on driving new customers for the DAVO product line for Avalara. In this role you will be responsible for creating and executing data driven buyer journeys for paid and organic channels to create the pipeline for new customer acquisition. You will be responsible for coordination with the local product management team to understand the product roadmap and distill key functionality, benefits and upcoming changes into collateral for internal and external consumption.Create buyer journey campaigns in Hubspot, orchestrating data-driven buyer journeys for both paid and organic channels (i.e. web, email, content syndication, ABM, paid search, paid social, organic social, SEO, events, and direct mail) to generate pipeline.Collaborate with Product Management to distill key functionality, benefits, upcoming updates into collateral for internal and external audiences.Marketing Analytics - Monitor and report on key performance indicators for marketing communications initiatives. Use data-driven insights to make recommendations for improvements.Content creation - You will help develop marketing content, including blog posts, email campaigns, website content, and social media posts.Digital marketing - You will help manage web pages and digital content, social media posting and responding to responses and comments, and crafting email marketing campaigns.
What You\'ll Need to be SuccessfulA Bachelor\'s degree in marketing, business, technology, or a relevant field of studies such as computer science5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/managementDemonstrated track record in Content creation, positioning and developing marketing contentDemonstrated ability in launching and growing innovative technology productsMBA with prior experience in financial technologies and tax compliance preferred
About the TeamThe Product Marketing team at Avalara is the driving force behind getting products to market and ensuring their ongoing success. We do this by gathering market insights, channeling the voice of the customer, understanding the buyer and the buying process, crafting reusable positioning, messaging, and differentiation statements, and enabling sales and marketing to create demand and close deals.
About AvalaraWe\xe2\x80\x99re Avalara. We\xe2\x80\x99re defining the relationship between tax and tech.We\xe2\x80\x99ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year.Last year, we became a billion-dollar business, and our tribe expanded by a cool thousand people - there\xe2\x80\x99s nearly 5,000 of us now. Our growth is real, and we\xe2\x80\x99re not slowing down - not until we\xe2\x80\x99ve achieved our mission - to be part of every transaction in the world.We\xe2\x80\x99re bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we\xe2\x80\x99ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.We\xe2\x80\x99ve been different from day one. Join us, and your career will be too.EEO StatementWe\xe2\x80\x99re an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company \xe2\x80\x94 we don\xe2\x80\x99t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

Avalara