Purpose of the RoleThe role is responsible for increasing the penetration of Tata Genuine Parts in authorised workshops by driving the availability of parts throughout the assigned territory. It involve working closely with distributer to ensure the availability and consumption of parts by executing sales and demand fulfilment strategy leading to increase sales and market share. It also involves ensuring parts availability of NPI models.Job Responsibility1. Sales Planning and Execution:
Drive effective stock planning by monitoring stock levels, supply constraints and demand levels and also ensure that fast moving parts are replenished through auto ordering system
Ensure the availability of parts for newly launched vehicles
Drive adherence to sales process guidelines set by the organization
Drive primary part sales and ensure targets are achieved within respective territory and drive secondary sales through consumption demand
Ensure demand fulfilment by coordinate with workshop, distributers and internal team to ensure that product is available when required:
Drive sales targets in the respective territory by execute various demand generating activities like schemes, holding mechanic meets, Customer meets
Coordinate and ensure the proper movement and supply of parts with PHQ
Improve turnaround time TAT by ensuring the availably of parts availability and improve the following scores: DSI, CSI, TSI, NPS, CEI
Ensure the timely handling of channel partners and customer complaints including resolving payment issues, claims settlements and product availability
Actively explore growth opportunities to increase market share and expanded the network to meet business objectives
Develop a deep understanding of the market and competition in assigned area and use insights on competition pricing and distribution strategies to help improve organizations own strategies and tactics2. Financial Management:
Monitor and ensure channel partners financial health by helping secure availability of financial options, conducting stock analysis and receivable management
Monitor over dues of dealers and distributers in assigned area and take actions when required3. Relationship Management:
Work collaboratively with channel partners to understand their issues and be an integral part in providing solutions at various levels
Collaborate and maintain channel partner communication and share best practices4. People Management:
Maintain up to date product knowledge and actively provide training and educate to the retailers, mechanics, fleet operators and channel partners regarding product and the usage of genuine spare parts.
Instilling the importance of resolving customer complaints received by distributors and guiding them on best practices for handling tricky situations in a timely manner. Also training them on importance of stock keeping, timely ordering of parts, DPM, TPM, new products and new initiativeStakeholder Profiles & Nature of InteractionsInternalWarehouse
Servicing of Orders, providing e-permits.Central Logistics team
Tracking shipmentsTech Cell
Tech CellExternalDistributors
For order planning, Payments, review on regular basisDealers
For order planning, Payments, review on regular basisTASS
For order planning, Payments, review on regular basisKey account Customer
Create the awareness about TGP benefit and resolve the parts availability issueTransporter
For claims and timely delivery of consignmentsDesired Candidate Profile
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