Purpose of the RoleThis role will be accountable for market research survey and responsible for providing accurate and timely industry data in to order to create world class products and services keeping in mind business policies and government / statutory norms. It also needs to Provide consumer and industry insights based on primary, and secondary research to facilitate decision making in the organisation.Job Responsibility1. Planning and Execution:
Plan and Hire Marketing Research agencies as per set processes
Set and execute criteria for the Market Research plan and accordingly brief the agencies
Co-ordination with all the concerned stakeholders for their inputs for end-to-end market research execution
Understand requirements for Market Research and provide assistance in designing the research structure.
Evaluate the analysis provided by the agencies and present the data to the stakeholders.
Manage external vendors and agencies to ensure projects are completed on time
Adhere to market research budget by optimising on market research approach and negotiation with external agencies2. Data Collation and Maintenance:
Coordinate with multiple entities such as SIAM, internal and external agencies, competition etc. to share and receive sales, industry data across all PV segments on a monthly basis
Prepare and publish on monthly basis comprehensive flash reports such as CV cumulative market share & various segment trends.
Collaborate with analytics team on various projects
Share data with SIAM on monthly and quarterly basis
Develop notes and presentations for senior management on relevant topics by leveraging secondary research3. Relationship Management:
Building relationships of trust with both buyers and vendors in the industry
Persuade vendors to share information on their future strategies and encourage buyers to share their views and preferences on products and suppliers.4. People Management:
Establish strategy and best practices for people to ensure their aspirations are met with the overall business objectives.
Set department objectives and monitor ongoing progress and performance
Ensure strong communication between teams under leadership to facilitate exchange of information and in order to implement change and improvements.Stakeholder Profiles & Nature of InteractionsInternal:Business teams across vehicle and parts business
Internal
Review of key project milestones, data exchangeExternal:
Agency
Project management and project executionDesired Candidate Profile
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