Job Description

SM/Head SEO - Direct Ecommerce KEY RESPONSIBILITIES Define comprehensive SEO strategy for achieving long term traffic goals Create a learning environment, training modules, reviews and appraisals. Own SEO targets, planning, budget and resource forecasting. Point of contact for brand owners including escalation of issues within the SEO Team Identification of potential risks in SEO strategies and future proofing Drive/ Conduct keyword research and Collaborate with SEM team for keyword research and complementary campaigns Ensure documentation (playbook) of SEO best practices, process and delivery modules. Undertake constant benchmarking & SEO landscape mapping Research, analyze and benchmark against competitor performance Test key landing pages to optimize conversion rates Monitor search rankings of the key landing pages and quantify progress Keep abreast of the changing search landscape for continuous increases in SEO metrics Drive purpose oriented Content Strategy & a comprehensive Online PR strategy Finalize the content architecture to facilitate the SEO strategy Partner content teams with SEO inputs to create content specific to business needs Assume complete responsibility of outreach / link building for content Optimize links in earned coverage, help PR team optimize the links in earned media coverage - things like company press releases or non-paid stories. Manage Influencer outreach by developing an engagement map with PR team spanning relationship with mass media outlets & bloggers/ SME relationships Drive a cohesive content sharing & amplification strategy 4. Technical SEO Establish technical specifications for the pages that are part of the SEO plan Determine the internal linking scheme to optimize SEO impact Pursue indexation of the key landing pages Manage aspects including structured data, canonicals, noindex tags, Latency, drive optimization interventions including but not limited to Image optimization, compression, minification, browser caching, track and address landing page redirects SEO Analytics Create and maintain SEO performance dashboard to provide visibility Perform regular multi-channel Integrated analysis (traffic, conversion, market share, ranking) CRO & UX - understanding of methods, tools and implementation. Implement site analytics to create the insight pool for SEP optimisation (event tracking, consumer action tracking, attribution) Review and analyze analytics and site traffic to gauge positive and negative changes Manage Digital agencies & Partners Manage multiple digital agencies partners to deliver a seamless, unified deployment in line with business objectives Empower agencies with comprehensive, insightful briefs Continuously push the boundaries on partner engagement & opportunity assessment with the larger digital ecosystem to drive greater business value for the organization

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