Job Description

We are Hiring for a Leading Life Insurance Company for Social Media and Content Marketing

Position: Senior Manager / AVP

Department: Marketing

Role in a Nutshell: Make our brand accessible, relatable, and engaging. Be the architect of our social media strategy, infusing our brand into pop culture and stimulating dynamic conversations. Complement and support the brand\'s evolving endeavors, driving integrated success.

Responsibilities:

- Design and implement a comprehensive social media strategy as part of the overarching content marketing roadmap.

- Stimulate a substantial increase in organic website traffic by leveraging social media and content marketing.

- Work cross-functionally with Content, PR, and Creative teams to consistently deliver superior marketing creatives.

- Ensure the brand becomes a recognizable presence in pop culture, fostering an upward trend in social engagement and brand equity.

- Design an operational framework for efficient marketing deployment with clear objectives and expected outcomes.

- Champion creativity and executional excellence in all aspects of social media marketing, extending this into wider brand projects.

- Oversee Performance Marketing for content, ensuring all initiatives are on-brand and consistent in style, quality, and tone.

- Recommend content development and deployment strategies to the Marketing team to enhance scale and conversion outcomes.

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