Job Description

Purpose of the RoleThe position will be responsible to increase the new car retails through exchange , improvise the re sale value of TML products & drive pre owned cars business in order to ensure profitability of channel partners , generate revenue for TML & build strong brand value in pre-owned car market Within overall strategic framework of TML PVBU.Job ResponsibilityExchange Business:Monitor and analyse evaluations productwise for exchange. Drive Retail of New Cars through Exchange conversions Plan and execute exchange activities in co-ordination with sales team. Conduct deal fail analysis and drive improvement in the conversion ratio for evaluations Execute win-back strategy.TATA Motors Assured (Certified) Cars & Resale Value Management:Plan & execute resale volumes for TATA motors assured Monitor Refurbishment as per Evaluation and Certification of Cars for Warranty. Assist Price Grid Development of new Gen Products Execute & implement various initiatives along with relevant stakeholders to enhance resale value (RV) of TML products. Resolution of customer complaints. Capture consumer and market insights on pre-owned car business and communication to relevant stakeholdersUsed Car Sales:Plan & execute resale volumes for All Brand Cars Implement Digital Strategy and initiatives to promote digital sales Ensure Proper Inventory management as per norms to drive increase in dealer profitability Timely Evaluation of Media Allocated cars for liquidation at best pricesAccessories Business:Drive Offtake and Retail volumes of Accessories Business as per monthly plans Monitor and analyse model/product wise Sales for improving per car penetration Driving Sales orders from dealers as per monthly schemes and plans Handling customer complaints and redressal through warehouseBusiness Capability & Process Enablement for TMA & Accessories Business:Drive enhancement of TMA business network through TMA outlets and broker network Driving Dealer Manpower recruitment as per business requirements Business Reviews and Training/certification of dealerships as per business requirement Monthly capturing of competition and market information to support business strategy Proper Explanation of monthly schemes to dealer manpower Ensure Exchange/TMA and Accessories Business policies are implemented at dealers Verification of Exchange Claims as per policy Ensure compliance of CRM business processStakeholder Profiles & Nature of InteractionsInternal:Sales Team Progress & Scheme communication, Dealer issues from sales team.Corporate & Fleet Market specific activities/ special schemes, Customized requirement on resale & buybackEmerging Market Rural Market specific activities/special schemes, Customized requirement on resale & buybackService Marketing Team Order placement & follow upExternal:Channel partners Market information, schemes ,targets, training & Claim settlement.Customers Complaint resolution and scheme promotionsDesired Candidate ProfileEducation Post Graduate in Sales & MarketingRelevant Experience :3 - 6 Years (preferable from pre owned car business)Strong Direct Sales Experience in Automobile, FMCD etc industries.Understanding of the Sales Support CycleAbility to engage with customers and strive for desired outcomeSkills & CompetenciesHigh on self-initiative and driveEffective communicator \xe2\x80\x93 verbal and writtenInterpersonal SkillsNetworking Skills

Tata Motors