Job Description

:About SiemensAt Siemens, we are more than just an energy technology company. We meet the growing energy demand across 90+ countries while ensuring our climate is protected. With more than 92,000 dedicated employees, we not only generate electricity for over 16% of the global community, but were also using our technology to help protect people and the environment.Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.About the roleWere looking for a Storyteller and Content - Senior Manager to help us share what we do in a simple, compelling, and passionate way. As a member of the Communications team, youll be part of an experienced and diverse team that supports Siemens in communicating across different channels and audiences. Your work will maximize the voice, impact, and reach of the organization while also enhancing the perception of Siemens as a focused technology company.What were looking for

• Drive media relations and content (organic and inorganic) for Corporate and Business

\xc2\xb7 Translate the business strategies into a Media Relations Strategy with precise communications plan and implementation

• Profile Leadership in the media, including global CEO, CTO, CHRO, etc. (including preparation through briefing documents, alignment with global teams)
• Build relationships with key media persons and influencers, across the media universe (including financial press) to maintain high share of voice and editorial coverage in the form of feature & industry stories, blogs, speaking engagements and participation in awards
• Develop, edit and distribute press releases, announcements and other press materials such as FAQs, briefing documents, holding statements, etc. in close coordination with the Management, Investor Relations, Company Secretary / Legal and Business
• Work with internal partners, Market Communications and Digital Media teams to ideate, identify, plan and develop content
• Manage external vendors including PR agency, translation services and content producers to develop and place articles and customer stories on targeted media channels
• Crisis communications
• Coordination for analyst relations, corporate events, Annual Report, AGM, etc.
• Measurement KPIs: share of voice, media monitoring, key message transmission, spokesperson visibility, tonality, reach
• Managing media training and sensitization to develop spokespeople - act as a counsel for management

Qualifications and other requirements

• 12-15 years of Public Relations, Media Relations or Communications experience
• B2B & technology experience preferred
• A track record of designing and executing successful PR campaigns pan-India across financial, business and trade media (broadcast, online and print)
• Experience working with and understanding of the energy, oil & gas, infrastructure and technology space
• Have in-depth knowledge of PR for a listed company with experience managing crisis communications
• Strong written and verbal communication, with expertise in presentation and reports
• Keen understanding of the media landscape and trends, new media and social media tools
• Ability to think both strategically and creatively, assess and prioritize activities

Siemens