Job Description

Location(s): IndiaCity/Cities: GurugramTravel Required: 00% - 25%Relocation Provided: YesJob Posting End Date: August 30, 2024Shift: Summary:KEY WORKING PARAMETERSFocus, Scope, & Impact:A critical part of the Human Insights function is to support OU strategy and business planning, optimization of all core brand, channel, and customer activity as well as to help seek out and evaluate new opportunities for future OU growth (new functions, white space products, M&A).Through a blend of art and science, this role synthesizes internal & external information including qualitative, quantitative - primary and secondary research. The role leverages this information to generate insights and bring the voice of the consumer into the room to optimize decision making across all parts of the business. Success in the role relies on engagement with key stakeholders - the owners of the companys most pressing strategic challenges.KeY SUCCESS PARAMETERSExperience

• Degree qualified - preferably in Business/ majors in Marketing and/or Commerce Degree qualified.
• 10-12 years functional marketing insights experience.
• Outstanding insights skills - across analytical and quantitative through to qualitative and conceptual mapping
• Ability to collate complex information, identify patterns and map opportunities.
• Ability to understand a problem, structure the analysis needed to solve it and come up with innovative and insightful solutions and recommendations inform business decisions.
• Strong communication and influencing skills.
• Great interpersonal skills to manage internal and external relationships including senior stakeholders.
• Experience working in cross-functional and cross-geographical teams is preferred.
• Ability to manage complex timelines and multiple stakeholders.
• Ability to inspire and engage agency partners.
• Ability to manage DME resources for maximum efficiencies and return on investment.

Work Focus Influencing broader Business strategy through an in-depth understanding consumer/shoppers/ customer and competitors.

• This role works closely with other members of the OU team across category strategy development and planning.
• Specific areas of strategic focus for this role includes beverage landscape reviews / opportunity mapping / category insights and macro consumer trends.

Insights lead for the Category team:

• Drive into the Category team a knowledge of categories, brands, consumers, competition, shoppers, market via superior data knowledge and management.
• Leads end-to-end consumer researches and maintains strong partnership with internal cross function teams (Categories, Frontline, R&D, Technical) and external research agency partners.
• Leads in integration and storytelling of insights from consumer research, retail, HHP and brand tracking to support long term and short-term strategies.
• Works collaboratively with Global and other OU Human Insights counterparts - sharing of best practices, key projects, and new methodologies/tools.
• Identification of strategic issues within the category (opportunity identification, resolving business challenges, address changing consumer/shopper environment)
• Conducting cross-source analysis of categories/brands and build stories to provide strategic recommendations to both internal stakeholders (Commercial, Category teams) and external stakeholders (e.g. Bottlers/Customers)
• Manage ad- hoc projects designed to address broader business opportunities across the entire marketing mix including NPD, core pack and product optimization, communications development including advertising idea development, pre-testing and performance tracking.
• Assist the Category team in complex problem solving leading into Deep Dive analysis, ABP (1-2 year plans) and LRP (3-5 year plans).
• Application of product-concept testing protocols for innovation projects (with TCR, R&D)
• Devise, manage and deliver insights to IMX to support package design, design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency)

Leads Marketing Transformation Projects - Integrating the relevant tools/frameworks to drive the agenda of recruitment.

• Collaboration with Stakeholders: Work closely with Global Human Insights (HI) and Marketing Performance Solutions (MPS) teams to align transformation initiatives with business objectives.
• Project Planning and Execution: Develop comprehensive project plans that include timelines, milestones, resource allocation, and risk management strategies. Ensure projects are delivered on time, within scope, and within budget.
• KPI Tracking and Reporting: Define key performance indicators (KPIs) for transformation projects and regularly track and report progress. Use data-driven insights to optimize project performance and outcomes.
• Invent New Frameworks: Develop and innovate new frameworks and methodologies to drive the Marketing Transformation agenda on both human and business aspects of recruitment.
• Human-Centric Recruitment Frameworks: Design and implement frameworks that prioritize human insights and experience, ensuring recruitment strategies are aligned with employee needs and organizational culture.
• Business-Driven Recruitment Frameworks: Develop business-centric frameworks that focus on optimizing recruitment processes, improving efficiency, and achieving strategic hiring goals.
• Joint Workshops and Training: Organize and lead workshops, training sessions, and collaborative meetings to share best practices, tools, and insights with global teams.
• Feedback and Improvement: Gather feedback from global teams and stakeholders to continuously improve and refine transformation frameworks and methodologies.

Partners on trends & Cultural Insights along with the team - Owns and drives the Insights learning plan and human insights activities, comprising Future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.Partners on developing new capabilities and integrating new partners in our system around (a) conducting research using new gen methods, (b) simplify the process of insights generation using Digital/AI/New Generation technique.Full responsibility for the quality, budget and supplier relationships pertaining to the above

• Engage the best suppliers for all ad hoc and ongoing research. Manage key supplier relationships ensuring ongoing improvement of service levels + mutually beneficial relationships.
• Provoke discussion and challenge briefs to ensure highest quality thinking on research approaches and most productive use of funds.
• Ensure system buy in and engagement on all research projects.
• Test and adopt new Insights methodologies/approaches that exhibit new to TCCC or new to world insights thinking.
• Implement continuous improvement of global led tools including continuous brand health tracking , Advertising pre-testing , Sensory testing and NPD optimization .

Communication Focus

• Role will require frequent communication with OU Category Directors, OU Commercial Directors, Franchise Directors, Global Category teams.
• Role will also interact frequently with external parties, particularly bottlers and agencies.

KEY Knowledge REQUIREMENTSMastery of (REQUIRED)

• research methodologies - qual & quant

• business and commercial acumen

• consumer understanding, grounded in qual and quant data

• tccc business models and financials

• brand and portfolio strategy

• deep dive analysis using multiple sources

• trends sourcing and application

• Agile ways of working

Broad Expertise in (GOOD TO hAVE)

• business and commercial acumen

• FMCG business models and financials

• deep dive analysis using multiple sources

• Agile ways of working

LOCATIONGurugram (India)Skills: Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Collaborative Leadership, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Forecasting, Group Problem Solving, Influencing, Media Planning, Microsoft Office, Project Management, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated ResearchOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola